Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

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Facebook to Tell Brands More About Who’s Near Their Stores, Tailor Ads to Them

From adage.com

Facebook knows a lot about where you go online, but it also knows a lot about where you go in the real world. And now it’s going to start sharing some of that information with marketers.

Starting in the U.S. on Thursday, Facebook will provide marketers with more information about the people in the vicinity of their stores, including what percentage of those passersby may have seen the brand’s ad on Facebook and other insights into foot traffic trends. And to push more of that foot traffic into stores, the company is giving brands new ways to tailor their ads when people are nearby.

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Author : Tim Peterson

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The Roadmap for Creating Share-Worthy Content with Massive Distribution

From moz.com

When emotionally-charged content is placed in front of the right audience, it can spread at an incredible rate. We recently had this happen with a Fractl client campaign called Perceptions of Perfection, which we executed for Superdrug Online Doctor.

Here’s a look at the results during the first few days of the campaign launch:

It was also endorsed by Sofia Vergara on Facebook, putting it in front of her 7.7 million followers:

While it may appear we just got lucky, we credit much of this campaign’s success to our method.

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Author : Kelsey Libert

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We reached out to over 800 of the best business bloggers from around the world to share their top

From bizhumm.com

tips for starting or growing a business. Below we’ve ranked the top 100 based on their traffic, SEO & social media. We also included 19 other highly commended bloggers at the bottom of the page. If you would like us to consider adding you to the list, please fill out this form. We update the list regularly. The highest possible score is 600. To know how we calculated the score for each blogger see below.

Bio

Specialty: Blogging

Top tip: Start building an audience online in your area of expertise “before” you need them.

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Author : bizhumm.com

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Build an Audience, Not a Product

From linkedin.com

In this series, professionals share how they embrace the entrepreneurial mindset. See the stories here, then write your own (use #BetheBoss in the post).

I left a six-figure executive publishing position in 2007 to start a business. Even though I had been thinking about leaving my job for a while, and I had a product in mind to sell, the product wasn’t going to be ready anytime soon.

So I had no job and no product to sell (and no income). It wasn’t a good position to be in with two small children (ages three and five at the time) and a mortgage to pay.

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Author : Joe Pulizzi

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8 Ways to Generate Leads With Your Blog

From socialmediaexaminer.com

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Is your blog generating leads for your business?

Are you looking for ideas?

Offering a suitable and relevant reward in return for people’s contact information is a great way to generate business leads.

In this article you’ll discover eight ways to generate leads with your blog.

Why Lead Generators?

A lead generator (or lead magnet) is something you offer to your blog visitors in the hope that they’ll exchange their contact information (email, address, zip code, etc.) in return for access to whatever it is you’re providing.

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Author : Marcus Ho