Facebook knows a lot about where you go online, but it also knows a lot about where you go in the real world. And now it’s going to start sharing some of that information with marketers.
Starting in the U.S. on Thursday, Facebook will provide marketers with more information about the people in the vicinity of their stores, including what percentage of those passersby may have seen the brand’s ad on Facebook and other insights into foot traffic trends. And to push more of that foot traffic into stores, the company is giving brands new ways to tailor their ads when people are nearby.
Author : Tim Peterson