Carrie Gallagher

Independent HubSpot Consultant & Solutions Partner

Carrie Gallagher - Home | Facebook to Tell Brands More About Who’s Near Their Stores, Tailor Ads to Them

By

Facebook to Tell Brands More About Who’s Near Their Stores, Tailor Ads to Them

From adage.com

Facebook knows a lot about where you go online, but it also knows a lot about where you go in the real world. And now it’s going to start sharing some of that information with marketers.

Starting in the U.S. on Thursday, Facebook will provide marketers with more information about the people in the vicinity of their stores, including what percentage of those passersby may have seen the brand’s ad on Facebook and other insights into foot traffic trends. And to push more of that foot traffic into stores, the company is giving brands new ways to tailor their ads when people are nearby.

Read More

Author : Tim Peterson

I'd love to hear what your working on! Fill out the short form below to for immediate access to my calendar.

About Carrie Gallagher

Carrie Gallagher is an independent HubSpot consultant and Solutions Partner providing strategic and hands-on HubSpot consulting for marketing and sales teams. Her work spans CRM architecture, automation, reporting, sales processes, integrations, onboarding, and long-term HubSpot optimization.