From moz.com
SEO is not something that is done. SEO is a way of doing things that encompasses many teams and initiatives. This is especially true for large organizations with well-established and potentially siloed teams.
Most marketing disciplines have concrete inputs and outputs. Consider the following examples, which may seem trite at first:
PPC results in visibility in search results.
Email marketing results in visibility in the inbox of folks on your mailing list.
Content strategy results in marketing content on your site.
Author : Benjamin Estes