When emotionally-charged content is placed in front of the right audience, it can spread at an incredible rate. We recently had this happen with a Fractl client campaign called Perceptions of Perfection, which we executed for Superdrug Online Doctor.
Here’s a look at the results during the first few days of the campaign launch:
It was also endorsed by Sofia Vergara on Facebook, putting it in front of her 7.7 million followers:
While it may appear we just got lucky, we credit much of this campaign’s success to our method.
Author : Kelsey Libert