Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

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Content Marketing Will Drive B2B Digital Marketing In 2016

Author: Prasant Naidu

Business to Business or B2B has always been looked upon as boring and uncool in comparison to Business to Consumer or B2C. Things are changing fast in fact, very soon the line of separation between B2B and B2C advertising will slowly disappear. Thanks to social media, businesses are once again becoming human.

While there is a huge set of marketers who still doubt digital marketing in the B2B space but you can’t ignore it when you’re deciding the overall marketing initiatives and budgets.

“99% marketers rated social media as either very important or somewhat important for their organization,” Regalix Research reported last year.

 

Read More at linkedin.com

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How to Create a One-Year Marketing Plan

Author: Robert W. Bly

Join us in Miami, Chicago or Denver for our Accelerate Your Business event series kicking off in February. Discover solutions to optimize team performance, improve company productivity, and position your business for continued success. See dates and details »

In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this edited excerpt, Bly offers some quick tips for creating a year-long marketing plan for your business.

 

Read More at entrepreneur.com

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The Definitive Guide to Lead Generation

Author: marketo.com

Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue.

In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation.

 

Read More at marketo.com

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6 Content Ideas Every Marketer Should Steal From IBM

From contentmarketinginstitute.com

Last year, I interviewed IBM’s Andrea Ames, whose job title alone makes me tired: enterprise content experience strategist, architect, and designer. In this article, I share some steal-worthy ideas from that interview – ideas that can help you, as a marketer, scale your content processes and provide your customers with more remarkable experiences.

Create content that builds customer relationships (Content is the new salesperson)

Today more than ever, we build customer relationships not face to face but through content.

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Author : Marcia Riefer Johnston