Author: Vinay Koshy

Do want to maximize the social media ROI for your posts and stand out among the sea of content being churned out every day?

Creating shareable content boils down to understanding the mind of your audience. You can then understand exactly what makes them tick…or not.

What elements cause them to share?

The better understanding you have of the mind of your audience, the more effectively you’ll be able to create shareable content.

It’s important to remember that there is still a person behind that computer.

 

Read More at snip.ly

Author: Frank V. Cespedes

You see Pareto’s Principle applied to sales all the time — the top 20% of a sales force produces 80% of a company’s revenues and margins — and it’s applicable in a variety of sectors. In B2B contexts, for example, rep performance in similar territories often varies by 300% between top and bottom quintiles, and in retail stores selling productivity typically varies by a factor of three to four. So it’s no surprise that a company’s usual response to stalled growth is to hire more stars.

There are a few problems with the hire-stars approach, however.

 

Read More at hbr.org

Author: Prasant Naidu

Business to Business or B2B has always been looked upon as boring and uncool in comparison to Business to Consumer or B2C. Things are changing fast in fact, very soon the line of separation between B2B and B2C advertising will slowly disappear. Thanks to social media, businesses are once again becoming human.

While there is a huge set of marketers who still doubt digital marketing in the B2B space but you can’t ignore it when you’re deciding the overall marketing initiatives and budgets.

“99% marketers rated social media as either very important or somewhat important for their organization,” Regalix Research reported last year.

 

Read More at linkedin.com

Author: Robert W. Bly

Join us in Miami, Chicago or Denver for our Accelerate Your Business event series kicking off in February. Discover solutions to optimize team performance, improve company productivity, and position your business for continued success. See dates and details »

In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this edited excerpt, Bly offers some quick tips for creating a year-long marketing plan for your business.

 

Read More at entrepreneur.com

Author: marketo.com

Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue.

In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation.

 

Read More at marketo.com