Author: cmo.com

Good enough is not what helps you break through the clutter to garner people’s precious attention.

We use content marketing as an excuse to flout the underpinnings of good marketing and say far too much about too little of what interests our audience.

A return to rigor and marketing discipline will go a long way toward establishing content marketing as a meaningful tool in the marketing mix.

Less than a year ago, a managing director at a major media agency turned to our chief revenue officer and said arguably the most offensive thing you could say to someone from a place like The Economist Group.

 

Read More at cmo.com

Author: Bernie Borges

Andrea Kuchinski’s background is graphic design; however, it was her passion to change the public perception of fitness for the everyday woman that inspired her to launch her apparel fitness company, From Thick to Thin. Andrea was recently featured in Social Business Journal Volume 7 for her niche approach to content marketing.

Andrea found her voice among a niche audience of women who shared her passion for inclusivity in fitness, regardless of height, weight, speed or athletic ability. On this episode, Andrea shares her journey on this niche entrepreneurial adventure and the role of content and social media in building her business.

 

Read More at socialbusinessengine.com

Author: Jim Yu

According to Gartner’s 2015–2016 CMO Spend Survey, digital marketing has moved into the mainstream, with 98 percent of marketers saying that digital methods are merging into the larger marketing operation.

A key finding from the report was that 73 percent of marketers now own or share P&L; (profit and loss) accountability, reflecting an increased responsibility for driving results.

The figures highlighted above serve as a great indication that CMOs and their marketing departments are becoming more accountable for driving maximum business impact from their digital marketing efforts.

 

Read More at marketingland.com

Author: mckinsey.com

Banking has historically been one of the business sectors most resistant to disruption by technology. Since the first mortgage was issued in England in the 11th century, banks have built robust businesses with multiple moats: ubiquitous distribution through branches; unique expertise such as credit underwriting underpinned by both data and judgment; even the special status of being regulated institutions that supply credit, the lifeblood of economic growth, and have sovereign insurance for their liabilities (deposits).

 

Read More at mckinsey.com

Author: Bill Carmody

If you’ve kept up with the more than 150 articles I published in 2015, then you know I am a Raving Fan of Tony Robbins. I can honestly say that I have learned more from him and his team than any other person I’ve ever had the pleasure of working with (and there have been many incredible mentors in my life).

After a full year of the Tony Robbins experience, I wanted to take a moment to recap all the incredible adventures I’ve had, highlight the most important wisdom I’ve learned, and urge you to make the three most important decisions in your life.

 

Read More at inc.com