Author: spiceworks.com

Trends and best practices from over 600 tech marketers

As a savvy B2B Marketer, you know that content marketing is all the rage. It’s a valuable technique that engages your buyers in a way that pushy promotions can’t. But are you up to speed on the latest trends, challenges, and best practices?

Grab a copy of the B2B Content Marketing Report and see what 600 tech marketers like you said about the latest trends in content marketing.

 

Read More at spiceworks.com

Author: colibri.io

In today’s age of ubiquitous connectivity, many small businesses have implemented a variety of online marketing efforts to attract new customers and increase overall sales. Unfortunately, results can vary significantly because tools are only as good as the expertise of the person using them.

The lure of the “next big thing” can create online marketing inefficiencies when small business owners try to be a marketing “jack of all trades and master to none”.

Content marketing growth statistics:

Google sites handle about 100 billion searches each month (SEL)

 

Read More at colibri.io

Author: Ross Simmonds

Is curated content part of your social media marketing?

Looking for new ways to collect and share curated content?

New tools are changing the way marketers compile and deliver handpicked content to their social media audiences.

In this article you’ll discover four unique ways to curate social media content on Medium, Twitter, SlideShare, and your blog.

#1: Select Stories on Medium

Medium is a great platform for marketers because it allows you to distribute content quickly. You can write long-form articles, short pieces and tweets, and upload videos to share with the Medium community.

 

Read More at socialmediaexaminer.com

Author: Jay Baer

This post – which is equally relevant for content marketers and customer experience pros – is drawn from my brand-new book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers. Visit HugYourHaters.com to find out how to get exclusive bonus research not available anywhere else. ~ jay

If customers can easily and thoroughly address their problems on their own, they will seek to do so. Self-service is always the most efficient path to issue resolution, because customers don‘t have to wait on your business to respond.

 

Read More at convinceandconvert.com

Author: Neil Patel

You’ve heard it many times before.

The same advice pervades the blogosphere. It seems like just about everyone has said it at one point or another. Content is king. Bill Gates understood this in 1996 when he wrote that piece.

In order to increase organic traffic, acquire more leads, and grow revenue, you need to continually produce quality content.

Data from DemandGen Report shows that 67% of B2B buyers rely more on content to research and make B2B purchasing decisions than they did a year ago.

Whether you’re a B2B or B2C marketer, you know that “good” content isn’t enough to grow your business.

 

Read More at neilpatel.com