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Carrie Gallagher - Home | 3 Ways Digital Advertising Gives Tactical Support to Your Content Marketing Mission

February 29, 2016 By Carrie Gallagher

3 Ways Digital Advertising Gives Tactical Support to Your Content Marketing Mission

Author: toprankblog.com

In today’s digital, content-saturated world, it’s no secret that we marketers are all battling to connect, engage and inspire action from our respective audiences. As a result, having an integrated content marketing strategy is of paramount importance.

As a matter of fact, 80% of B2B marketers have some sort of content marketing strategy in place, according to the Content Marketing Institute and MarketingProfs.

But, the question is: Are you using all the weapons in your content marketing arsenal?

Including digital advertising such as paid search ads, boosted social posts or remarketing in your tactical mix can help you hit your target.

 

Read More at toprankblog.com

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Filed Under: Content Marketing Tagged With: Small Business News

About Carrie Gallagher

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