Author: Shannon Byrne

It’s no secret that content marketing is an effective way to grow brand awareness and recruit new customers. We’ve seen so many successful startups do it over the last three to five years — for inspiration, take a look at Buffer, KISSmetrics, or Groove.

Those three also happen to be SaaS companies whose audience consists of tech-minded people who spend much of their working days searching for helpful and relevant content on the internet. But even if this isn’t your primary audience, you too can recruit new community members, brand ambassadors, and customers with content for almost any industry.

 

Read More at startupgrind.com

Author: toprankblog.com

In today’s digital, content-saturated world, it’s no secret that we marketers are all battling to connect, engage and inspire action from our respective audiences. As a result, having an integrated content marketing strategy is of paramount importance.

As a matter of fact, 80% of B2B marketers have some sort of content marketing strategy in place, according to the Content Marketing Institute and MarketingProfs.

But, the question is: Are you using all the weapons in your content marketing arsenal?

Including digital advertising such as paid search ads, boosted social posts or remarketing in your tactical mix can help you hit your target.

 

Read More at toprankblog.com

Author: Rakhal Ebeli

To listen to an audio podcast, mouse over the title and click Play. Open iTunes to download and subscribe to podcasts.

Description

Brought to you by Newsmodo, Brand Storytelling is the podcast that brings you the latest trends, tips and insights in content marketing and brand publishing. Learn how your brand can become a better storyteller, and grow as a business. Hosted by Newsmodo CEO, Rakhal Ebeli.

 

Read More at itunes.apple.com

Author: spiceworks.com

Trends and best practices from over 600 tech marketers

As a savvy B2B Marketer, you know that content marketing is all the rage. It’s a valuable technique that engages your buyers in a way that pushy promotions can’t. But are you up to speed on the latest trends, challenges, and best practices?

Grab a copy of the B2B Content Marketing Report and see what 600 tech marketers like you said about the latest trends in content marketing.

 

Read More at spiceworks.com

Author: colibri.io

In today’s age of ubiquitous connectivity, many small businesses have implemented a variety of online marketing efforts to attract new customers and increase overall sales. Unfortunately, results can vary significantly because tools are only as good as the expertise of the person using them.

The lure of the “next big thing” can create online marketing inefficiencies when small business owners try to be a marketing “jack of all trades and master to none”.

Content marketing growth statistics:

Google sites handle about 100 billion searches each month (SEL)

 

Read More at colibri.io