Author: Robert Caruso

If we have heard anything over the past few years about digital marketing, it’s that content marketing is extremely important. The data and research supports the importance of consistent content marketing and it’s effectiveness in driving traffic, creating demand and lead generation, not to mention elevating thought leadership and web traffic.

At the same time we are hearing about the importance of creating blog, video and graphic content, we have also heard that there is too much content, resulting in too much noise.

 

Read More at app.mhb.io

Author: tomtunguz.com

Benchmarking Hubspot’s S-1 – How 7 Key SaaS Metrics Stack Up

One of the best ways I’ve found to understand SaaS companies is to pore through their public filings. A few months ago, I analyzed Box’s S-1. In this post, we’ll look at HubSpot’s IPO filing and compare their journey to a public company with a basket of about 40 other publicly traded companies, in the hopes that this data will help other founders chart their path to IPO.

In the next seven charts, we’ll explore how HubSpot built their business.

 

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Author: Carolina Samsing

My interest in smarketing best practices started when our Latin American sales team grew a ton in just a few weeks. Suddenly, communication between Sales and Marketing was much harder to get right. When we were a smaller team, I could meet 1:1 with each salesperson and talk about how we could help generate more (and better) leads … but that wasn’t scalable as we grew.

I needed help. To learn what other marketers were doing to work efficiently with their sales teams, I scheduled meetings with several members of our field and channel marketing team.

 

Read More at blog.hubspot.com

Author: roy.roypovarchik.com

Ever since growth hacking became a ‘thing,’ the Internet has been overloaded with endless lists of growth hacking tools.

After “How can I learn to be a growth hacker?” or “What are the best resources for growth hackers? ;”, “What tools growth hackers use” is the most commonly-searched query.

On a day-to-day basis, beside having the right growth mindset, growth hackers need different tools and skills: Understanding of analytics, landing page optimization, social media and content, email marketing, build referral programs, etc.

 

Read More at roy.roypovarchik.com

Author: osiaffiliate.com

This guide will show you how you can increase traffic, leads, and sales for your ecommerce business. It walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. So whether you’re a mom and pop shop or the next Amazon, our actionable guide has you covered.

The guide has been divided into 6 months. Each month will cover different areas of focus that you need to implement for your business.

This amazing guide will give you easy to follow step by step tactics that will double your traffic and sales in 6 months.

 

Read More at osiaffiliate.com