Author: snip.ly

At the heart of every good marketing strategy, is content curation. Sometimes, it can be an art and other times it is a science of finding good quality for social media accounts that you manage as part of your job.

By employing content curation to your social media marketing strategy, you can increase the brand’s audience, and once you have a large following, you can share your content with a larger number of people.

Content curation can look like a herculean task if you are a social media manager, but the truth is, if you leave aside the amount of time that it takes to find quality content, content curation can be quite simple.

 

Read More at snip.ly

Author: Savannah Louie

We have to go a step further to inform, delight and engage our audience.

With the increase of photo, video, infographics and screenshots – today’s marketers are discovering the power behind imagery in content marketing.

But why should you join the party?

Let’s look at why visual marketing is becoming a staple in the online consumer’s diet and how you can use it to your advantage.

Consumers prefer visuals

Today’s average consumer prefers visual content compared to word-based interactions.

Communication coupled with imagery – photographs or video – is easier to process and more entertaining than words on a blank canvas.

 

Read More at jeffbullas.stfi.re

Author: Robert Caruso

If we have heard anything over the past few years about digital marketing, it’s that content marketing is extremely important. The data and research supports the importance of consistent content marketing and it’s effectiveness in driving traffic, creating demand and lead generation, not to mention elevating thought leadership and web traffic.

At the same time we are hearing about the importance of creating blog, video and graphic content, we have also heard that there is too much content, resulting in too much noise.

 

Read More at app.mhb.io

Author: tomtunguz.com

Benchmarking Hubspot’s S-1 – How 7 Key SaaS Metrics Stack Up

One of the best ways I’ve found to understand SaaS companies is to pore through their public filings. A few months ago, I analyzed Box’s S-1. In this post, we’ll look at HubSpot’s IPO filing and compare their journey to a public company with a basket of about 40 other publicly traded companies, in the hopes that this data will help other founders chart their path to IPO.

In the next seven charts, we’ll explore how HubSpot built their business.

 

Read More at tomtunguz.com

Author: Carolina Samsing

My interest in smarketing best practices started when our Latin American sales team grew a ton in just a few weeks. Suddenly, communication between Sales and Marketing was much harder to get right. When we were a smaller team, I could meet 1:1 with each salesperson and talk about how we could help generate more (and better) leads … but that wasn’t scalable as we grew.

I needed help. To learn what other marketers were doing to work efficiently with their sales teams, I scheduled meetings with several members of our field and channel marketing team.

 

Read More at blog.hubspot.com