Author: Jill Kocher

Which products and attributes do your shoppers want most? How could your navigation help consumers find what they want faster? What content areas should you focus on? Where should you start optimizing for organic search? Keyword research helps the answer all of these questions.

That’s right: The value of keyword research stretches far beyond writing metadata.

One set of thorough keyword research can help answer many digital and business questions, as well as traditional search engine optimization questions.

People type words and phrases into a search engine because they want something. They want to buy something; they want to research something; or they just want to get to a particular website. Regardless, the act of searching indicates a desire. And desire is something that we as ecommerce marketers desperately want to understand.

People type words and phrases into a search engine because they want something.

Think of keyword research as a window into consumers’ desires. People tell Google what they want, via the search bar. And Google will tell anyone who uses its keyword tool what the mass of people who search its engine are looking for. The data includes keywords searched for and the number of times they’re searched for in a month.

 

Read More at practicalecommerce.com

Author: Neil Patel

Do you want to do more with your Facebook cover image?

Wondering how other businesses are using Facebook cover images?

Your cover image is the perfect space to tell visitors more about your brand or products or drive home a call to action.

In this article, you’ll discover 12 creative ways to use your Facebook cover image for business.

You hear a lot about using video to show how people use a product or service. The same opportunities exist with photos. When you show off your product in your Facebook cover image, you’re planting ideas with your customers that can inspire them to engage with you.

In this cover image, Edible Arrangements puts its product front and center with a “Happy Birthday” message in the background. It’s subtle, but you can use this tactic to paint your product in a way that says, “this is something special.” It’s a clever way to position the colorful display, because we all know someone with a birthday coming up.

Could you define your business in a single second? One of the best and simplest ways to spice up your Facebook cover photo is to challenge yourself to find creative ways to one-line your value proposition and present directly to the people who find your brand on Facebook.

 

Read More at socialmediaexaminer.com

Author: Nelson Wang

Over the last 31 years of my life, I’ve learned a lot through my experiences.

1. Having my articles featured on Forbes, Business Insider, Fortune and Inc.

2. Starting two companies and building 4 top 100 apps in different categories

3. 10 years in the technology industry at amazing companies like Cisco, VMware, Box and Optimizely

4. Writing a book on Amazon that hit #1 in the resumes category with over 40,000 Kindle downloads

And today, I’ll be sharing with you my top 100 tips on work, life hacks and life lessons.

To make it easier to read, I’ve categorized this into three categories for you:

Hope it helps you live an epic life! Oh, and by the way, if you’re wondering, that person in the photo of this article is me!

1. Say no to 1 hour meetings – “I love 1 hour meetings,” said no one ever. 1 hour meetings are often unnecessary. You can usually accomplish in 30 minutes w hat you thought you needed an hour for. 30 minutes will force you to be concise and on point.

2. Do the Steve Jobs walk – Steve Jobs often did some of his most important meetings while going for a walk. I do this all the time. First, doing meetings in conference rooms can feel very stiff. Second, getting people outside of their everyday environment may get them to see things from a new perspective. Third, being physically active during your meeting could help you think more clearly. So open the door, get some fresh air and go for a walk.

 

Read More at lifehack.org

Author: Michael Stelzner

Does your company work with influencers?

Want to incorporate influencers into your marketing?

To discover what you need to know about influencer marketing, I interview Lee Odden.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Lee Odden, an influencer marketing expert. He’s the author of Optimize, the CEO of TopRank Marketing, and his company produces TopRankBlog.com.

Lee explores influencer marketing and what you need to know to do it well.

You’ll discover how to work with influencers.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

You can also subscribe via iTunes Stitcher or SoundCloud

Here are some of the things you’ll discover in this show:

Lee says the roots of influencer marketing are in advocacy and public relations organizations. You’re essentially working with people who are really famous in an industry. The idea is to create an affinity for the brand for however that celebrity is known, and to reach the audience that celebrity has been able to attract.

 

Read More at socialmediaexaminer.com