Lovable Marketing Content Curator

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing.

Engagement content metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect. These metrics measure how well users interact with content, such as how long they spend on an article, how many shares it receives, or which sections of a page are clicked.

[Read more…] about Why You Should Prioritize Engagement Content Metrics

We all want to attribute value to the content we produce. How did the output contribute to the overall customer experience and journey? How can we calculate the value it brings to the business?

The ability to map sales back to content is a practice known as attribution, and it’s the black box of content marketing. Every content marketer struggles to achieve success here. Why? Because the ability to understand what drives a customer to ultimately convert is a bit of a mystery.

[Read more…] about The Black Box of Content Attribution: How to Engage With Consumers More Authentically

The rumble of traffic. The buzz of a bee. The whoosh of your coat in the wind. Sound carries with it a sensory experience like no other.

Audio stories are different from any other medium for this very reason. Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience.

[Read more…] about How to Use Podcasts as Part of Your Content Marketing Strategy