Lovable Marketing Content Curator

This is a curation author, serving up the best articles we find on the topics of content creation, digital marketing, the creator economy, and of course all things HubSpot! See the link in the menu to schedule a consultation.

November 15, 2022 By Content Curator

How SKIMMS, Liquid Death, and Other Brands Made Age-Old Products Feel New, Exciting, and Different

Let’s face it — there’s always another brand out there that makes a product similar to yours. Chances are that there are quite a few brands that make products or services similar to yours.

It’s also likely that new brands and businesses will pop up in the future with similar products. With this in mind, how do new brands compete in such saturated and competitive markets, so much so that they become market leaders in their niche?

In this post, we’ll discuss how three brands, SKIMS, Liquid Death, and Dollar Shave Club, introduced old but new products to market and achieved significant success.

[Read more…]

November 14, 2022 By Content Curator

A Crisis of Disconnection: Three Workplace Trends Slowing Business Growth [New Data]

This post is a part of The Crisis of Disconnection, a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work.

It’s no secret that reaching customers has become more challenging in recent years. Interested in going a few steps further to develop meaningful, lasting relationships? That’s an even taller order. To sustain business growth during trying times, many of us are realizing we need to reimagine how we attract, engage, and delight the communities we serve.

Until recently, it’s been equally tricky to pinpoint a root cause for what feels like an uphill battle. The struggle, as they say, is real.

When we zoomed out, we discovered that disconnection is widespread across internal systems, among cross-functional teams, and — increasingly — between brands and their customers.

Yamini Rangan, Chief Executive Officer at HubSpot, sums up the Crisis of Disconnection best:

[Read more…]

November 9, 2022 By Content Curator

Program Management Vs. Project Management: What You Need To Know

Projects and programs are needed to push an organization’s goals forward. And behind every project or program is a manager working diligently to ensure everything runs efficiently. But what is the difference between program management and project management? What do project managers and program managers do?

Here’s what you need to know:

Program Manager vs. Project Manager
What is Program Management vs. Project Management
Difference Between Program Management and Project

[Read more…]

November 8, 2022 By Content Curator

5 Blogging Trends to Leverage in 2023, According to HubSpot Leaders

A key to a successful marketing blog strategy is to keep a pulse on the latest blogging trends. However, that can be difficult if you’re a marketer with several different responsibilities and platforms to manage. Fortunately, I spoke to a few of the blog leaders at HubSpot to get their recommendations on the right blogging trends to leverage in 2023.

From custom graphics to original data and unique content, these blogging trends can help boost your blog’s traffic and conversions.

[Read more…]

November 6, 2022 By Content Curator

The Future of Digital Marketing Rests With Consumers

There’s no arguing the social media scene is riddled with creators. From constant scandals in the beauty industry to disregarding pandemic guidelines in 2020, distrust towards influencers is steadily climbing.

These changes in perception and trust suggest we’re moving further and further away from the traditional influencer model and are focusing more on targeted, engaging approaches to capturing audiences. Many brands think this just means turning to micro-influencers instead, but when they do this, they are missing out on a critical audience of creators – their own customers.

[Read more…]