Reinforcing HubSpot’s commitment to creating connected customer experiences, the new integration gives marketing and service teams deeper visibility into customer interactions to seamlessly connect and build stronger, more trustworthy relationships.
HubSpot, the customer relationship management (CRM) platform for scaling companies, announced that its native integration for WhatsApp is now available to all Marketing Hub and Service Hub customers at the Professional tier and above. WhatsApp, with over two billion monthly active users, has become the world’s most popular messaging platform. With HubSpot’s integration, teams can connect an existing WhatsApp business account as a messaging channel to their shared inbox to communicate with prospects and customers, while also leveraging powerful data within HubSpot’s CRM.
“Digital marketing is changing. To reach your customers you must connect in new ways, especially with customers outside the U.S.,” said Steph Cuthbertson, Chief Product Officer at HubSpot. “That’s why we’re excited to integrate WhatsApp and launch a richly integrated feature set, including all the unified inbox, automation, and personalization our customers love with our Marketing and Service products. With HubSpot’s deeply connected platform, all your connections are automatically measurable so you can track effectiveness and easily tune to maximize your ROI. We’re thrilled to give this to our global customers everywhere today.”
By: Business Wire
Publication Date: 2022-11-15