Lovable Marketing Content Curator

This is a curation author, serving up the best articles we find on the topics of content creation, digital marketing, the creator economy, and of course all things HubSpot! See the link in the menu to schedule a consultation.

November 16, 2022 By Content Curator

Owler Unveils Integrations with Hubspot and Microsoft Teams and Employee Count and Revenue Change Data Insights

Owler, a Meltwater offering and business information and insights platform driven by a community of 5 million strong, has launched new integrations and features to Owler Max – the ultimate sales companion.

Owler Max helps sales teams monitor key accounts, personalize their outreach, and discover new prospects faster. Today, Owler expands its integrations beyond Slack and Salesforce to include Hubspot and Microsoft Teams and releases two powerful new data insights: employee headcount change and revenue change. As Owler celebrated its 11th anniversary last month, the company continues to raise the bar for innovation in the sales intelligence space.

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November 15, 2022 By Content Curator

HubSpot Announces General Availability of WhatsApp Integration to Help Customers Form Deep Connections

Reinforcing HubSpot’s commitment to creating connected customer experiences, the new integration gives marketing and service teams deeper visibility into customer interactions to seamlessly connect and build stronger, more trustworthy relationships.

HubSpot, the customer relationship management (CRM) platform for scaling companies, announced that its native integration for WhatsApp is now available to all Marketing Hub and Service Hub customers at the Professional tier and above. WhatsApp, with over two billion monthly active users, has become the world’s most popular messaging platform. With HubSpot’s integration, teams can connect an existing WhatsApp business account as a messaging channel to their shared inbox to communicate with prospects and customers, while also leveraging powerful data within HubSpot’s CRM.

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November 15, 2022 By Content Curator

How SKIMMS, Liquid Death, and Other Brands Made Age-Old Products Feel New, Exciting, and Different

Let’s face it — there’s always another brand out there that makes a product similar to yours. Chances are that there are quite a few brands that make products or services similar to yours.

It’s also likely that new brands and businesses will pop up in the future with similar products. With this in mind, how do new brands compete in such saturated and competitive markets, so much so that they become market leaders in their niche?

In this post, we’ll discuss how three brands, SKIMS, Liquid Death, and Dollar Shave Club, introduced old but new products to market and achieved significant success.

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November 14, 2022 By Content Curator

A Crisis of Disconnection: Three Workplace Trends Slowing Business Growth [New Data]

This post is a part of The Crisis of Disconnection, a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work.

It’s no secret that reaching customers has become more challenging in recent years. Interested in going a few steps further to develop meaningful, lasting relationships? That’s an even taller order. To sustain business growth during trying times, many of us are realizing we need to reimagine how we attract, engage, and delight the communities we serve.

Until recently, it’s been equally tricky to pinpoint a root cause for what feels like an uphill battle. The struggle, as they say, is real.

When we zoomed out, we discovered that disconnection is widespread across internal systems, among cross-functional teams, and — increasingly — between brands and their customers.

Yamini Rangan, Chief Executive Officer at HubSpot, sums up the Crisis of Disconnection best:

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November 9, 2022 By Content Curator

Program Management Vs. Project Management: What You Need To Know

Projects and programs are needed to push an organization’s goals forward. And behind every project or program is a manager working diligently to ensure everything runs efficiently. But what is the difference between program management and project management? What do project managers and program managers do?

Here’s what you need to know:

Program Manager vs. Project Manager
What is Program Management vs. Project Management
Difference Between Program Management and Project

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