Customer journey analytics, which promises to enable users to grow and retain revenue more effectively, highlights HubSpot’s October releases.
The ability to customize lifecycle stages and goals for business-specific success metrics was also introduced last month, along with improvements for importing complete sales activity to HubSpot, tracking campaign spend and exporting campaign data.
In addition, several HubSpot Payment improvements were rolled out and data governance was improved for better security, compliance and trustworthy reporting.
Customer Journey Analytics Launched in Beta
The customer journey analytics reporting tool provides a visual depiction of the touchpoints that are moving customers toward conversion and those that are not. This functionality will allow Enterprise users to filter down to specific campaigns, forms or pages to:
Optimize any area of the customer journey.See the average time it takes for contacts to go from one step to another.Allow you to answer questions not included in legacy funnel reporting.
The feature was announced at INBOUND22, where Nicholas Holland, general manager of Marketing Hub and VP of Product, said individual customer journeys can be fragmented and unpredictable, but you can see a clearer path if you track a similar group of customers. He also said by compiling disparate data in one place, the need for additional tools, a CDP for example, is eliminated.
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By: Jen Bergren
Publication Date: 2022-11-17