ChatGPT is has the potential to improve the productivity, efficiency, and competitiveness of businesses. Most businesses and developers are either evaluating, in the process of deploying ChatGPT or using it. ChatGPT can help you improve automation, customer service, marketing and data analysis among a few other uses casesHow will Artificial Intelligence (AI) impact your business?
[Read more…] about The Most Practical ChatGPT Uses Cases Business Can Implement TodayHow a ‘Purple Audience’ Approach Leads to a Better Long-Term Content Strategy
“The stock market is not the economy.”
When the stock market is up, it doesn’t always follow that the economy is great. When the stock market crashes, it doesn’t always mean the economy is bad.
That’s as true today as it was 25 years ago when I first got into marketing. And it’s a great reminder to avoid basing business decisions on faulty connections.
Over the years, I’ve learned an adjacent lesson about content and audiences: Popularity isn’t a sign of differentiation. People don’t necessarily regard what is popular among online audiences or the media as high quality – or even true.
[Read more…] about How a ‘Purple Audience’ Approach Leads to a Better Long-Term Content StrategyA Marketer’s First Experience With ChatGPT From OpenAI
I just tested ChatGPT from OpenAI. My immediate reaction after five minutes is that the marketing profession, business world and society are not even close to ready for what is about to happen as a result of rapid advancements in artificial intelligence.
Everything we think we know about communications, creativity and strategy is going to be redefined and reimagined in the months (and years) ahead.
[Read more…] about A Marketer’s First Experience With ChatGPT From OpenAITough Times Ahead: Global Digital Ad Forecast for 2022-2024
Total digital ad spending worldwide did not grow as robustly as expected in 2022, nor will it grow as robustly as expected over the next two years, according to recent research from Insider Intelligence.
The forecast, which was released in November 2022, was based on an analysis of quantitative and qualitative data from research firms, government agencies, media firms, and public companies, as well as from interviews with top executives at publishers, ad buyers, and agencies.
[Read more…] about Tough Times Ahead: Global Digital Ad Forecast for 2022-2024Benefits of Influencer Marketing [Data + Expert Insight]
The creator economy is built around influencers and their audiences.
As audiences put a significant amount of trust in their favorite influencers, it makes sense that marketers would want to pay more attention to influencer marketing than before.
This post will go over the data-backed benefits of using influencer marketing, along with insight from a HubSpot social media expert.
[Read more…] about Benefits of Influencer Marketing [Data + Expert Insight]