HubSpot Marketing Consultant | HubSpot Solutions Partner
This is a curation author, serving up the best articles we find on the topics of content creation, digital marketing, the creator economy, and of course all things HubSpot! See the link in the menu to schedule a consultation.
I just tested ChatGPT from OpenAI. My immediate reaction after five minutes is that the marketing profession, business world and society are not even close to ready for what is about to happen as a result of rapid advancements in artificial intelligence.
Everything we think we know about communications, creativity and strategy is going to be redefined and reimagined in the months (and years) ahead.
[Read more…] about A Marketer’s First Experience With ChatGPT From OpenAITotal digital ad spending worldwide did not grow as robustly as expected in 2022, nor will it grow as robustly as expected over the next two years, according to recent research from Insider Intelligence.
The forecast, which was released in November 2022, was based on an analysis of quantitative and qualitative data from research firms, government agencies, media firms, and public companies, as well as from interviews with top executives at publishers, ad buyers, and agencies.
[Read more…] about Tough Times Ahead: Global Digital Ad Forecast for 2022-2024The creator economy is built around influencers and their audiences.
As audiences put a significant amount of trust in their favorite influencers, it makes sense that marketers would want to pay more attention to influencer marketing than before.
This post will go over the data-backed benefits of using influencer marketing, along with insight from a HubSpot social media expert.
[Read more…] about Benefits of Influencer Marketing [Data + Expert Insight]Nearly 60 million Americans—as much as 40% to 50% of the workforce in some cities—are members of the Creative Class, meaning they are directly employed to work with their intelligence and creativity, in fields spanning the arts and culture, science and innovation, and the knowledge-based professions. This is up from just 10% to 15% of the U.S. workforce in 1980.
The more recent rise of online creators and the Creator Economy is the digital manifestation of the rise of creativity as a key element in our economy, society, and everyday lives. Although creators are often thought of as merely digital influencers, they’re better understood as anyone who makes and publishes unique content online, whether that’s videos, films, art, music, designs, text, games, or any other media that audiences can access and respond to. Therefore, the Creator Economy is the economic, social, and professional ecosystem that creators work in, including such digital platforms as Facebook, YouTube, Instagram, TikTok, Twitter, LinkedIn, Substack, and Patreon; the digital tools and apps that they use; the startup companies that are constantly advancing their technologies; and the people and companies that support creators’ work and help them monetize it, from videographers and makeup artists to business managers, accountants, and branding consultants.
[Read more…] about The Creator Economy is the Future of the EconomyCustomer journey analytics, which promises to enable users to grow and retain revenue more effectively, highlights HubSpot’s October releases.
The ability to customize lifecycle stages and goals for business-specific success metrics was also introduced last month, along with improvements for importing complete sales activity to HubSpot, tracking campaign spend and exporting campaign data.
In addition, several HubSpot Payment improvements were rolled out and data governance was improved for better security, compliance and trustworthy reporting.
[Read more…] about HubSpot’s October releases: A manager’s guide