Carrie Gallagher, HubSpot Consultant - Blog Archive

July 9, 2020 By Carrie Gallagher

The Benefits of Working with a HubSpot Certified Consultant

When it comes to implementing a HubSpot marketing strategy, hiring a HubSpot certified consultant can provide numerous benefits for your business.

First, a HubSpot certified consultant has undergone rigorous training and testing to earn their certification. This means they have a deep understanding of the platform and its capabilities, as well as proven expertise in inbound marketing. This expertise allows them to provide valuable guidance and insights on how to best utilize HubSpot to achieve your marketing goals.

In addition to their expertise in the platform, a HubSpot certified consultant is also up-to-date on the latest best practices and trends in inbound marketing. This allows them to provide the most effective and current strategies for achieving success with your marketing efforts.

Another benefit of working with a HubSpot certified consultant is their ability to provide ongoing support and guidance. As your business grows and your marketing needs evolve, a certified consultant can adapt and provide the support you need to continue achieving success. This ongoing support can be invaluable for staying on track and maximizing the potential of your HubSpot strategy.

Furthermore, working with a HubSpot certified consultant can provide peace of mind and assurance that your marketing efforts are in good hands. Their certification signifies their commitment to providing the best possible support and guidance for your business.

In conclusion, hiring a HubSpot certified consultant is essential for maximizing the potential of your inbound marketing efforts. Their expertise in the platform, up-to-date knowledge of best practices, ongoing support, and commitment to excellence can make all the difference in the success of your marketing strategy. So, when looking for a HubSpot consultant, be sure to choose a certified one.

October 9, 2019 By Carrie Gallagher

The Importance of Experience: Why You Should Look for an Experienced HubSpot Consultant

When it comes to implementing a new marketing strategy or software, it’s important to consider the experience of the consultant or agency you hire. With the rise of inbound marketing and the popularity of HubSpot, finding an experienced HubSpot consultant can make all the difference in the success of your marketing efforts.

First and foremost, an experienced HubSpot consultant will have a deep understanding of the platform and its capabilities. They will be able to provide expert guidance on how to best utilize HubSpot’s features to achieve your marketing goals. This includes setting up effective workflows, creating compelling content, and utilizing the right marketing tools and techniques.

In addition to their expertise in the platform, an experienced HubSpot consultant will have a proven track record of success. They will have worked with a variety of clients and industries, giving them a well-rounded perspective on what works and what doesn’t. This experience will allow them to provide valuable insights and recommendations based on real-world results.

Another advantage of working with an experienced HubSpot consultant is their ability to troubleshoot any issues that may arise. Whether it’s a technical glitch or a marketing challenge, an experienced consultant will have the knowledge and skills to quickly identify and resolve the problem. This not only saves time and frustration, but it also ensures that your marketing efforts stay on track.

Finally, an experienced HubSpot consultant will be able to provide ongoing support and guidance. As your business grows and your marketing needs evolve, an experienced consultant will be able to adapt and provide the support you need to continue achieving success.

In conclusion, hiring an experienced HubSpot consultant is essential for maximizing the potential of your inbound marketing efforts. Their expertise in the platform, proven track record, ability to troubleshoot, and ongoing support can make all the difference in the success of your marketing strategy. So, when looking for a HubSpot consultant, make sure to choose one with experience and a proven track record.

August 4, 2016 By Carrie Gallagher

The Biggest Content Marketing Trends in 2017

Author: contentmarketinginstitute.com

I’ve spent the last 12-plus months talking with enterprise marketers from around the globe to get a handle on where the content marketing industry is going. Through that process, in combination with our ongoing research, the CMI team puts together the schedule for Content Marketing World 2016.

Here are what I believe are some of the biggest issues enterprise marketers are dealing with, as well as some thought leaders who are covering this topic at #CMWorld (hint, hint).

Note: These are not in any particular order. They are all important, depending on where you are in your content marketing maturity.

One thing is for sure: Content creation and distribution in the enterprise, outside of the content about our products and services, have become both more important and more integrated over the past year.

In almost every keynote speech I give, I ask the audience members whether their organizations have a documented content marketing strategy. Sadly, most do not. Our research tells us that those organizations that do have one, and that review it consistently, are more likely to be successful. Even though you (the expert reading this) might think this is basic, it’s not. We are still too focused on campaigns and talking about our products, instead of truly driving value outside the products and services we offer.

Read More at contentmarketinginstitute.com

August 2, 2016 By Carrie Gallagher

The Ultimate Collection of Free Content Marketing Templates

Author: Anum Hussain

I joined HubSpot in September 2011 as a blogger. At the time, I needed to know how to write and educate through my writing.

Flash forward to today. My content role has evolved eons beyond what I could ever have imagined. To conquer lead gen, I mastered ebook production. To help spread data, I learned how to create infographics. When I write blog posts, that typically means designing a SlideShare or other visual element to accompany the posts.

It’s been fun, but it certainly hasn’t been easy. These days, content means so much more than just writing. And for those of you who understand that content marketing is a critical component of inbound success, content will need to mean more than just writing for you, too.

But rather than panic about the endless content formats you need to go master, we’re here to make it easy for you. In this post, you’ll find what I wish I had once upon a content marketer’s dream: a full collection of 386+ free, customizable, content creation templates. Let’s take a look at what’s inside.

5 Top Marketing Automation Tools for SMB’s

Author: Matthew Toren

Join us for a free, live webinar and learn how to drive revenue with content marketing. Tune in 8/4 at 10:30 a.m. PT. Register Now »

Marketing slowing you down? Tons of small to mid-sized businesses are using marketing automation tools to boost productivity, increase revenue and get rid of monotonous day-to-day tasks.

GetResponse is an all-inclusive marketing automation tool made to truly get stuff done. SMB’s love it for its email automation features. GetResponse’s “workflow builder” makes it super simple to create the ideal conversion funnel by clicking and dragging filters, actions and conditions into place. Once set up, the workflow builder will send welcome emails, coupons, social media links, newsletters and more in response to certain triggers. Colorful email templates even take the hassle out of sculpting the perfect newsletter online. How much time will that take off your plate?

Related: 10 Marketing Automation Hacks All Businesses Should Be Using

Want to see who’s opening and tossing your emails? GetResponse’s analytics share insight without overwhelming you with raw data. “Email ROI” helps you understand exactly how much your business is benefiting from email campaigns over time. There are also tracking capabilities for your company’s website, so you can uncover who’s visited your site, what visitors click on most and when leads turn into paying customers. Guesswork is a thing of the past.