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Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

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Carrie Gallagher, HubSpot Consultant - Blog Archive

April 10, 2016 By Carrie Gallagher

The Biggest Content Marketing Trends To Focus on In 2016

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Filed Under: Content Marketing Tagged With: Small Business News

April 9, 2016 By Carrie Gallagher

Marketing Strategy on Flipboard

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Filed Under: Content Marketing Tagged With: Small Business News

April 7, 2016 By Carrie Gallagher

White Hat SEO Tactics That Work Like A Charm

Author: altushost.com

As we’ve already established in many previous blog posts on this site, SEO is not dead. In fact, it’s very much alive. Maybe more than ever. The only thing that changed is the way the game is played. Everyone who owns an online business knows the importance of making their website (or websites) Google friendly.

There’s no real way around it. If you want to place your content and website in front of a large audience, you’ll need to cooperate with Google.

Why? – Well, because, this engine holds a staggering 75% of US’s entire search market. Knowing this, it would be quite bad for your business to remain invisible to its crawlers and users.

Google is everyone’s favorite search engine. That’s a fact. Recent studies have shown that there are over 100 billion monthly searches conducted through this search engine alone, from over 1.17 billion unique searchers. Impressive, right?

Content Rules The Land, But SEO Keeps The King From Falling From His High Horse

Although most successful online marketers continue to shout that content is the king, the truth is not that simple. If you don’t really invest your time and effort into optimizing your content for Google, no one will ever read your work.

 

Read More at altushost.com

Filed Under: Content Marketing Tagged With: Small Business News

April 6, 2016 By Carrie Gallagher

Content marketing and SEO: the questions B2B marketers should ask

Author: Som Puangladda

By now, every digital marketer knows the wonders of content marketing. There’s a reason 80 percent of B2B marketers have a content marketing strategy, according to research from Content Marketing Institute. From building trust and authority with readers, to increasing targeted customer engagement, generating more leads, and ultimately increasing sales, content marketing has been a marketing game changer, especially for B2B brands.

Of course, search engine optimization is another equally important pillar in the digital marketing ecosystem. Your brand popping up in organic search results and increasing traffic to your site is a critically important piece of the puzzle.

But as Google, Bing, and other search engine platforms get smarter by building more critical algorithms, it becomes increasingly difficult for brands to keep their SEO high. Google alone changes its search algorithm around 500 to 600 times per year, making high SEO less of a guarantee and more of a long-term goal brands must approach strategically.

 

Read More at clickz.com

Filed Under: Content Marketing Tagged With: Small Business News

April 4, 2016 By Carrie Gallagher

How A Content Marketing “Home Run” Jump Started Our Company – StatusPage.io Blog

Author: blog.statuspage.io

It took us 6 months to get to $5k MRR, and then only 4 more months to 5x that to $25k in MRR.

What drove customer acquisition and awareness around our product to drive growth? You’re reading it.

Our blog was the biggest reasons for our initial revenue growth at StatusPage.io. We had occasional, but massive content marketing home runs that have driven huge numbers of sign ups and shares, for a product that people probably wouldn’t otherwise seek out or know that they needed.

Not every post takes off. But the ones that we do strike sweet take off, really fly, hit the bull and win a steak (#bullcity).

It’s may seem dramatic, but a single blog post can literally change the trajectory of your business. Here’s why.

Once you’ve written your article, it can be read by an unlimited number of people. A single article could easily pull an extra 100,000 people to your site. Compare this to sales — one sales rep can only contact a fixed, much more limited number of people.

You’d potentially have to spend thousands in advertising to see the same effect. For a mostly bootstrapped company like ours, we simply don’t have the capital on hand for that to be an option. There are few ways that a couple of hours of labor can turn into thousands in MRR growth like having a content marketing home run.

 

Read More at blog.statuspage.io

Filed Under: Content Marketing Tagged With: Small Business News

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