Carrie Gallagher | HubSpot Consultant & Solutions Partner – Blog Articles

Author: Ioana Lupec

Conversion rate optimization is a mandatory procedure for companies that aim to be the best player in their industry and stand out from the crowded eCommerce market. Even though we first heard of conversion rate optimization back in 2007, it’s benefits only became popular in the last three years. It’s a digital marketing trend that will certainly be on the “what’s hot?” list for the next year: early adaptors will be ahead of their competitors, building their reputation as leaders and as a top of mind choice, while those who lag behind will lose the chance to innovate their business.

As studies have shown, only 22% of businesses are satisfied with their current conversion rate. So there is plenty unexploited territory and many ways to get the attention of your website’s visitors: 78% of companies are not reaching their true potential and aren’t happy with their conversion rate.

So, the question is what can you do to upgrade your business to the next level and be recognized as top eCommerce website? In this article, I’ll provide a list of top five tricks you can apply on your eCommerce website to boost your conversion rate.

 

Read More at semrush.com

Author: Author

Have you stumbled upon a blog article or video that you shared with your friends through social media?

Then you’re living testament of how effective content marketing can be. In fact, it’s expected to increase in demand in 2016 and beyond. Why is that? You’ve seen it yourself: people nowadays enjoy learning and sharing information. Whether it’s a blog, video, news, or app (as long as it’s relevant to a particular group), that content has the potential to enhance brand awareness, attract leads, and even help customers complete the buying process.

If your business has not invested much on content marketing – or you feel that your strategies aren’t working – then it’s time to fill in the gaps.

You’ve heard it time and again: you can’t sell if you don’t know WHO you’re selling to. Unfortunately, most companies still make this mistake.

Marketing for businesses is highly different than marketing to end users. This is because they have different motivations. For example: an organization trying to sell software to a business that offers personal computers would need a special pitch to bait their client. It could be in the form of a proposal or a webinar. Meanwhile, the computer company should also have a customized marketing approach when selling their PC’s to end users (like us).

 

Read More at business2community.com

Author: moz.stfi.re

The problem is that the process looks easy. You brainstorm some ideas, choose one that you like, design and build it, do some outreach and you get traffic, links and social shares. Job done.

It’s a bit like link building, where someone may say, “Just build great content and the links will come.”

Unfortunately, it’s very rarely that straightforward.

Yes, sometimes you can get lucky and something will fly with little effort. But anyone that says that content marketing is easy has probably never done it over and over again. This is one of the reasons that I really liked this post last week by Simon Penson, because he admitted that he’d failed many times before getting it right. Simon pointed out that the plan he shared just increases the possibility of success — it doesn’t guarantee it.

In this post, I’m going to share our process for putting together a content marketing campaign. It doesn’t guarantee success either, but I’m positive that it puts us in a much better position than if we didn’t have a process at all. We’re always trying to improve this process, and it’s never going to be 100% perfect. With each campaign we do, there’s usually something we add or take away which also reflects the ever-changing nature of our industry. It’s also hard to manufacture and force that “ah-ha” moment, when you get a great insight into something and which then generates a great idea. Although this slide deck by Mark Johnstone helps make sense of how we get those moments in an excellent way.

 

Read More at moz.stfi.re

Author: Author

Content marketing is a digital marketing strategy where businesses share information that is useful or valuable to their audience, with the goal of growing their business. It’s the goal of every marketer to have their content go viral: to be shared and reshared thousands and even millions of times. Content marketing is used by SEO, digital marketing and PR agencies to help their clients grow their online visibility and their business. What makes content go viral – to be shared and reshared? The team at Buzzsumo analyzed more than 100 million articles to understand why content goes viral. Here are 10 proven strategies to help your content go viral.

10. Be transparent and get way more shares

Google+ articles with a byline/bio have 42% more social shares.

Take Away: Having an author byline increased shares on every major social platform, except Facebook.

9. Get top influencers to share your content

Take Away: Get social influencers to share your posts by creating content about them, awesome things they’ve done, or are doing.

 

Read More at business2community.com

Author: Loz James Is An Experienced Copywriter

Have you ever wanted to know which 3 link building strategies are most effective?

If you’ve turned your back on link building – whether out of fear, confusion or sheer frustration – you may have been a bit hasty.

The rapid proliferation of content marketing techniques has meant link building strategies have evolved.

Yet the net result is the same as it ever was: link building still works. It’s just the way we get those links that’s changed.

So to find out exactly what’s working right now, I asked some of the best SEO’s in the world a simple question:

I got thirty-three expert responses and their answers are fascinating.

Well let’s just say if you aren’t using ‘intelligent’ content led link building strategies to promote your online business, you’re definitely leaving money on the table.

With that said, let’s dive in to those answers and find out what our crack team of SEO’s recommend when it comes to proven link building techniques in 2014…

I don’t know the best way to get backlinks, other than writing awesome, kick-ass content and sharing it on social media like crazy.

 

Read More at wordtracker.com