Author: John Rampton
When creating your brand, it’s imperative that you think about everything from your logo to color scheme to to the tag line. You also have to have a memorable brand name, strong message, support system, and all of the necessary legalities, like getting trademarked, in place.
But, that’s only the beginning of your branding process. To help you complete creating your awesome brand, give these nine tips a spin as well.
1. How do people see you?
“The interesting thing about your personal brand is it’s never what you say it is, it’s actually what everyone else says it is,” writes founder and chairman of the award-winning matchmaking firm PCBA Paul C. Brunson. “Therefore, the first place to begin in the building and growth of your brand is to know what people think of you.”
Paul adds that you can find out how others view by: “googling yourself, holding a focus group (of close friends), or asking a life coach or business coach to conduct a 360 analysis on your behalf (we do this for all of our clients and it’s very effective).”
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