Author: Ashley Taylor Anderson On Google Plus
When you think about your favorite brands, what comes to mind? An image? A person? A story?
The most powerful brands ingrain themselves into our lives with great content. Historically, this content has been limited to ads and commercials. Today, brands are creating content for a variety of channels, showing different facets of their personality with articles, videos, music, and microsites.
There are hundreds of brands with excellent content marketing programs. However, that’s not very helpful if you’re trying to find specific brands to rely on for inspiration and guidance.
In this article, we’ll take a look at content marketing examples from 10 top brands and dive into what’s so great about each one. By the time we’re done, you should have some ideas and inspiration to take away and use in your own content marketing program.
Coca-Cola has long been a frontrunner when it comes to brand content creation. In recent years, they’re really upped the ante with their online magazine, Coca-Cola Journey.
A few specific things that I love about their content marketing approach:
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