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Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

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April 16, 2016 By Carrie Gallagher

Writing and Social: Why the Written Word Is Your Marketing Advantage : Social Media Examiner

Author: Michael Stelzner

Do you write content for your business?

Are you looking to improve the quality of your writing and your storytelling skills?

To explore why the written word matters in social media, I interview Ann Handley for this episode of the Social Media Marketing podcast.

More About This Show

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Ann Handley, the co-author of Content Rules and chief content officer at MarketingProfs—providing training and education to empower both large and small business marketers. Her newest book is called Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.

Ann shares why she decided to write a book for marketers about writing.

You’ll discover how to improve your writing for social media.

Share your feedback, read the show notes and get the links mentioned in this episode below!

 

Read More at socialmediaexaminer.com

Filed Under: Content Marketing Tagged With: Small Business News

November 28, 2015 By Carrie Gallagher

12 Tips for Writing With Unforgettable Personality

From blog.hubspot.com

The best writers aren’t necessarily the smartest, the smoothest, or those with the biggest vocabulary. The best writers are those that possess an unforgettable personality.

A writing personality is just as real, unique, and nuanced as your personality in everyday life — expect you only release it when you create content. And if you can create content that brims with personality, I guarantee that people will love reading it. They’ll come back to it again and again. They will share it.

Your personality becomes your authentic signature, a trademark that appeals to your target audience.

Read More

Author : Neil Patel

Filed Under: Content Marketing Tagged With: content marketing

November 17, 2015 By Carrie Gallagher

9 Social Media Tools Recommended by Marketing Pros

From socialmediaexaminer.com

Tweet

Are you looking for new social media tools?

Want to know what the experts are using?

We asked top social media professionals which social tools they’re using right now.

In this article you’ll discover nine social media tools to save you time and improve your marketing efforts.

#1: Schedule Repins Using BoardBooster

I use BoardBooster to schedule Pinterest. There are several features I use daily within BoardBooster, but my favorite is the “looping” ability.

This feature lets you set a board to repin an older pin from that board, and then delete the original pin or the new pin based on which one performed better.

Read More

Author : Lisa D. Jenkins

Filed Under: Content Marketing Tagged With: content marketing

November 15, 2015 By Carrie Gallagher

14 Free Tools That’ll Make It Easier to Run Your Business

From blog.hubspot.com

Taking a great idea and turning it into a real, functioning, successful business requires quite a bit of work, sweat, and coffee.

There are documents to be signed, prospects to be called, emails to be sent, and tweets to be posted. In other words, there’s never a shortage of tasks on your plate on any given day.

Sure, you could hire a bunch of extra hands, but if you’re not in a financial position to onboard new talent right away, then that wouldn’t make good business sense, now would it?

Trouble is, while keeping costs down is a critical piece of the puzzle, it can make finding the right tools to simplify your day-to-day responsibilities a little challenging.

Read More

Author : Carly Stec

Filed Under: Content Marketing Tagged With: content marketing

November 6, 2015 By Carrie Gallagher

The Roadmap for Creating Share-Worthy Content with Massive Distribution

From moz.com

When emotionally-charged content is placed in front of the right audience, it can spread at an incredible rate. We recently had this happen with a Fractl client campaign called Perceptions of Perfection, which we executed for Superdrug Online Doctor.

Here’s a look at the results during the first few days of the campaign launch:

It was also endorsed by Sofia Vergara on Facebook, putting it in front of her 7.7 million followers:

While it may appear we just got lucky, we credit much of this campaign’s success to our method.

Read More

Author : Kelsey Libert

Filed Under: Content Marketing Tagged With: content marketing

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