Small Business News

June 11, 2016 By Carrie Gallagher

Influencer Marketing: What You Need to Know to Get Started : Social Media Examiner

Author: Michael Stelzner

Does your company work with influencers?

Want to incorporate influencers into your marketing?

To discover what you need to know about influencer marketing, I interview Lee Odden.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Lee Odden, an influencer marketing expert. He’s the author of Optimize, the CEO of TopRank Marketing, and his company produces TopRankBlog.com.

Lee explores influencer marketing and what you need to know to do it well.

You’ll discover how to work with influencers.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

You can also subscribe via iTunes Stitcher or SoundCloud

Here are some of the things you’ll discover in this show:

Lee says the roots of influencer marketing are in advocacy and public relations organizations. You’re essentially working with people who are really famous in an industry. The idea is to create an affinity for the brand for however that celebrity is known, and to reach the audience that celebrity has been able to attract.

A Simple Guide to Navigating Trending Content

Author: Alex Jones

The cultural landscape of the modern world is constantly changing. Internet celebrities are created in as little as six seconds. Viral videos can be viewed in every continent across the world in a matter of hours. There’s a lot going on.

As a result, there are also a lot of opportunities for brands to join the conversation — that is, if they can keep up. With things moving at such a fast pace, trends can disappear before we even have time to craft a meaningful message in response to them.

But what technology takes away in terms of time to prepare, it makes up for in ways to monitor and follow these (sometimes global) conversations. In fact, there are a ton of awesome tools and tricks of the trade out there that are designed to help brands make the most out of popular content and trends.

That’s why we put together the following guide on trending content: to help all of you figure out a plan for not only discovering and planning for trends and events, but also finding ways to connect your brand’s story to them in an interesting and relevant way.

Women Helping Women to Succeed – Udemy

Author: udemy.com

What is this course all about?

By the end of this lecture students will know what to expect in the course. Don’t forget to check downloadable resources and discussions on each lecture and join in we love to hear from you. Remember you can dip in and out of this course learning about the topics which interest you.

I’ve come to the conclusion that it’s okay to be a work in progress; it’s okay to rely on those that have gone before me; and it’s okay to ask for help when I need it. It’s also more than okay to listen to the wisdom of remarkable women who have achieved greatness solely through the relentless pursuit of their dreams. Here are a few of my favorites – these women truly speak to me and I hope they speak to you too.

Welcome to the Woman to woman course. Here’s a quick overview of what we have in store for you.

Learn to identify, acknowledge and overcome limiting self beliefs to reduce self-sabotaging behaviors.

Increase Your Impact at Home and Work With Color Psychology: Wardrobe Basics

This is a new mini lecture from the top-rated course, Life Hack With Color Psychology by Professor Kristen Palana from The American University of Rome. Learn to influence how you are perceived at home and at work in a variety of situations just based on what colors you are wearing. Download the wardrobe cheat-sheet under “resources” for a quick guide you can use daily. Color psychology is a fascinating subject because people start looking at the world around them in a different way once they know more about it. And to think, those colors have been under your nose all your life!

Teach Yourself to Become a Better Digital Marketer in 7 Easy Steps

Author: Neil Patel

Being a digital marketer is a lot different today than it was a decade ago. Where we used to focus almost exclusively on website content and SEO, acting like specialized engineers, today’s digital marketers have evolved into something more akin to orchestra conductors.

Related: 16-Step Blueprint to Master Your Digital Marketing in 2016

And that’s a big job, because there are a lot of instruments, a much bigger audience and a ton of moving parts. To make everything work, you as digital marketer have to understand the nuances and how all those parts interact. Otherwise, all you have is noise.

Digital marketing, then, is knowing how social and digital channels operate together, how they interact.

Let’s look at the ways you can grow your passion and become a better digital marketer, so your own “orchestra” sounds less like an elementary school band.

There’s a lot of talk about the importance of “big data.” But it’s not about the data itself. It’s how you use it: You have to know how to become an analyst so you’re doing more than just regurgitating numbers.

Expert Picks for the Best Content Marketing Tools

Author: Google Plus

Content marketing is still relatively new as a digital marketing discipline, yet marketers already have hundreds of tools to help make their campaigns more effective. Some of these tools are new generations of existing internet marketing tools, while others have been created to support the very specific needs of content marketers.

In the content marketing space, marketers invest most in curation and aggregation, content creation, and workflow (Altimeter). As for the greatest challenges facing them today, content marketers identified lack of time/bandwidth to create content, producing enough content variety and volume, measuring content effectiveness and lack of budget as their top concerns, according to a LinkedIn Group Partner survey.

Finding the best content marketing tools to address these specific issues (or more likely, a group of tools that play well together) should be at the top of every content marketer’s list.

Curata recently compiled an epic list of the best content marketing tools tools in the infographic above, segmented into the following categories depending on the type of challenge you’re having: