Author: Michael Stelzner
Does your company work with influencers?
Want to incorporate influencers into your marketing?
To discover what you need to know about influencer marketing, I interview Lee Odden.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode, I interview Lee Odden, an influencer marketing expert. He’s the author of Optimize, the CEO of TopRank Marketing, and his company produces TopRankBlog.com.
Lee explores influencer marketing and what you need to know to do it well.
You’ll discover how to work with influencers.
Share your feedback, read the show notes, and get the links mentioned in this episode below.
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Here are some of the things you’ll discover in this show:
Lee says the roots of influencer marketing are in advocacy and public relations organizations. You’re essentially working with people who are really famous in an industry. The idea is to create an affinity for the brand for however that celebrity is known, and to reach the audience that celebrity has been able to attract.
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