Author: Lisa Arledge Powell
This article first appeared on PR Daily in June, 2015.
A report from Cisco offers a glimpse into the future of content marketing and video.
The research says it would take one person more than 5 million years to watch the amount of video that will cross global IP networks each month in 2019. That statistic alone should make you start thinking about how to make your brand’s video content stand out.
Consider these techniques:
1. Start with strategy. As with any communications initiative, always begin with a plan. Before hitting the record button on your camera, be clear about your company’s goals, target audience and message.
2. Keep it short and compelling. Many of today’s most popular YouTube videos run less than a minute. However, the length of your video should be determined by your goals and the type of information you’re trying to communicate. It’s difficult to keep an online viewer engaged for more than two or three minutes. If you have a lot of content on one topic, edit it into several shorter videos. Regardless of the length, begin your segment strong. Open your piece with compelling visuals and information.
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