Small Business News

April 11, 2016 By Carrie Gallagher

If You’re a Woman, You Should Feel Like a Natural Marketer. Because You Are.

None

April 10, 2016 By Carrie Gallagher

The Biggest Content Marketing Trends To Focus on In 2016

None

April 9, 2016 By Carrie Gallagher

Marketing Strategy on Flipboard

None

April 7, 2016 By Carrie Gallagher

White Hat SEO Tactics That Work Like A Charm

Author: altushost.com

As we’ve already established in many previous blog posts on this site, SEO is not dead. In fact, it’s very much alive. Maybe more than ever. The only thing that changed is the way the game is played. Everyone who owns an online business knows the importance of making their website (or websites) Google friendly.

There’s no real way around it. If you want to place your content and website in front of a large audience, you’ll need to cooperate with Google.

Why? – Well, because, this engine holds a staggering 75% of US’s entire search market. Knowing this, it would be quite bad for your business to remain invisible to its crawlers and users.

Google is everyone’s favorite search engine. That’s a fact. Recent studies have shown that there are over 100 billion monthly searches conducted through this search engine alone, from over 1.17 billion unique searchers. Impressive, right?

Content Rules The Land, But SEO Keeps The King From Falling From His High Horse

Although most successful online marketers continue to shout that content is the king, the truth is not that simple. If you don’t really invest your time and effort into optimizing your content for Google, no one will ever read your work.

Content marketing and SEO: the questions B2B marketers should ask

Author: Som Puangladda

By now, every digital marketer knows the wonders of content marketing. There’s a reason 80 percent of B2B marketers have a content marketing strategy, according to research from Content Marketing Institute. From building trust and authority with readers, to increasing targeted customer engagement, generating more leads, and ultimately increasing sales, content marketing has been a marketing game changer, especially for B2B brands.

Of course, search engine optimization is another equally important pillar in the digital marketing ecosystem. Your brand popping up in organic search results and increasing traffic to your site is a critically important piece of the puzzle.

But as Google, Bing, and other search engine platforms get smarter by building more critical algorithms, it becomes increasingly difficult for brands to keep their SEO high. Google alone changes its search algorithm around 500 to 600 times per year, making high SEO less of a guarantee and more of a long-term goal brands must approach strategically.