content marketing

From convinceandconvert.com

Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success.

Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Breaking down that data and developing a better marketing strategy is one of the keys to consistent growth.

While most analytics services offer plenty of data, they don’t exactly offer much guidance when it comes to figuring out what matters. Measuring metrics can actually become intimidatingly complex, especially for the inexperienced digital marketer.

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Author : Michael Peggs

From contentmarketinginstitute.com

Starbucks recently partnered with award-winning journalist Rajiv Chandrasekaran from The Washington Post to head up a new media venture. The collaboration between a seasoned journalist and a mega-brand points to an exciting new time for long-form storytelling. Can brands pull it off gracefully? Will consumers accept it?

Rajiv Chandrasekaran worked as a staff writer and editor for The Washington Post for more than two decades. He served as bureau chief in Baghdad in the early 2000s, then as a senior correspondent and associate editor for the paper.

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Author : Clare McDermott

From convinceandconvert.com

Do you have a social media strategy?

Of course you do. Everyone does—or so they say.

But what everyone doesn’t know is that you can’t simply write awesome content and hope that it will draw people like flies to honey from social media.

Mark Schaefer says that writing content is the starting line, not the finish line! You have to learn how to ignite that content to bring about a better response when it’s time to share it on social media.

So throw out the idea that all you should be doing is saying “Check This Out” in your social media updates, throwing your link up, and hoping for the best.

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Author : Wade Harman