Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

content marketing

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How to Launch A Content-First Business

From generalassemb.ly

About This Live Stream

In the future, thousands of businesses from around the globe will leverage a content first go-to-market strategy. What does this mean? It means that entrepreneurs in companies of all sizes are developing content brands and building audiences first, and then developing products to sell much, much later in the process. Having a singular focus on audience gives these businesses the best understanding of what products ultimately make the most sense to sell. In this presentation, Joe Pulizzi, author of the new book Content Inc., will detail how many of today’s most successful businesses started, and how they have become some of the fastest growing businesses on the planet.

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Author : generalassemb.ly

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3 Core Pieces of the SEO Puzzle to Boost Your Enterprise Success

From moz.com

SEO is not something that is done. SEO is a way of doing things that encompasses many teams and initiatives. This is especially true for large organizations with well-established and potentially siloed teams.

Most marketing disciplines have concrete inputs and outputs. Consider the following examples, which may seem trite at first:

PPC results in visibility in search results.

Email marketing results in visibility in the inbox of folks on your mailing list.

Content strategy results in marketing content on your site.

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Author : Benjamin Estes

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13 Habits of Incredibly Curious People (And Why It Matters In Business)

From blog.hubspot.com

Do you actively express interest in wanting to know more about something? Are you constantly testing your campaigns to uncover trends and patterns? Do you find yourself asking a lot of questions?

People that are curious by nature tend to fall into this category. And they’re often the kind of person you want on your team, representing your company, and building out your brand. Why? Because they work hard, they learn, become more efficient, and ultimately solve problems — both for themselves and for the customer.

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Author : Mike Renahan

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Facebook to Tell Brands More About Who’s Near Their Stores, Tailor Ads to Them

From adage.com

Facebook knows a lot about where you go online, but it also knows a lot about where you go in the real world. And now it’s going to start sharing some of that information with marketers.

Starting in the U.S. on Thursday, Facebook will provide marketers with more information about the people in the vicinity of their stores, including what percentage of those passersby may have seen the brand’s ad on Facebook and other insights into foot traffic trends. And to push more of that foot traffic into stores, the company is giving brands new ways to tailor their ads when people are nearby.

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Author : Tim Peterson