Marketing Ideas for Small Businesses

January 24, 2023 By Carrie Gallagher

How to Use HubSpot’s Form Interactions Event Trigger for Form Abandonment Strategies!

Yesterday I did a demo of the new Form Interactions event trigger in HubSpot workflows. Now, this is totally different from form views and form submissions, in that somebody in your CRM can come back to your website, and they can simply interact with a form, meaning they can start to fill out a field — they don’t even have to submit the form — and they can be enrolled in a workflow.

I think this is amazing. I couldn’t even believe that I was experiencing this when I found it! So, what this means for marketing teams: you can start to report on how many of your forms are being abandoned by people in your CRM.

Are your forms too long? Are you asking for too many required fields? Is it just too darn confusing for people to fill out? Why are people not filling out your forms completely and submitting them?!

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January 23, 2023 By Carrie Gallagher

Demo: HubSpot’s Form Interactions Event Trigger!

I think I’ve discovered HubSpot’s best kept secret: Form Interactions in the “event triggers” beta for workflows. In my opinion this is a game changer for creating form abandonment strategies, and I wonder where HubSpot could be going with this new feature. Maybe A/B form testing? How amazing would that be?!

Anyway, in this week’s video I share a demo of this feature and how I’ve put a Form Interactions workflow together to identify website visitors who simply “interact” with my Referral Program form but don’t submit it.

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May 15, 2022 By Carrie Gallagher

What Is Live Chat, and Does Your Company Need it? (Yes)

Written by Jon Dick @jondick

Live chat has become more popular because today’s buyers want real-time engagement, and this type of chat helps that happen. However, simply adopting live chat and then calling it a day is not enough — you need to make sure your reps and your tools are aligned and integrated.

In this post, learn everything you need to know about live chat, how it works, and how to successfully implement it to meet customer needs

Read the article at HubSpot

April 16, 2022 By Carrie Gallagher

HubSpot for Higher Education

The global pandemic has accelerated a trend that’s been happening for many years in higher education.

More schools are closing their doors each year because they can’t meet enrollment numbers. At the same time, colleges and universities are spending over $85 billion on software technology tools…they need this technology working better for them in order to overcome the outreach and enrollment challenges they’re facing.

Today’s prospective students engage with content at a rate that most schools can’t keep up with. That’s why HubSpot built a CRM and marketing platform totally different than others on the market.

Most institutions still operate under two outdated realities:

A linear prospective student journey
A highly-siloed handoff between marketing teams and enrollment managers

But the reality is that your prospective student experience is anything but linear, right?

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April 12, 2022 By Carrie Gallagher

HubSpot for Software and Technology Companies

To begin, let’s look at the software and technology industry as a whole. There are close to half a million tech companies in the U.S. in sectors like e-commerce, cyber security, artificial intelligence creation, you name it, that employ 7.3 million people. With a global worth of $1.7 trillion dollars in information technology, it’s clear that there are a lot of opportunities for growth.

The software and technology industry is one that is broad and encompasses many verticals. The market is extremely fast moving and unpredictable and constantly growing. That, along with balancing product creation with your own ever-changing technology needs can certainly be challenging. Before we dig deeper into the other challenges the industry is struggling with as a whole, answer the following questions: What are the challenges you are facing in your software and technology space?

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