Inbound Marketing

September 20, 2013 By Carrie Gallagher

I Want to Take Tennis Lessons, But I Can’t Find Your Website!

I love playing tennis. Last year my husband gave me lessons for my birthday, so the first thing I did was Google the racquet club he bought them from, hoping to learn more about the instructors, how the classes were structured, and what I’d be learning.

Can you believe this business didn’t have a website? There were a few reviews on Yelp — a mix of positive and negative — but nothing else. All of my communication with the club had to be done by phone, because they also didn’t have an email address.

September 10, 2013 By Carrie Gallagher

How Outbound Marketing Made Me Stop Answering My Phone

Today I returned to the office after a lot of time away this summer — working remotely, traveling for Inbound ’13, and filling the summer camp void with my son — and wasn’t at my desk more than 30 minutes before I received the first sales call, from an overly energetic inside sales guy reading a script about how his company can “fuel” my brand with content marketing. I told him I already use HubSpot, am quite happy with it, don’t have a marketing budget, and will just continue doing our content creation in-house. He suckered me into a meeting for next Monday.