The global pandemic has accelerated a trend that’s been happening for many years in higher education.
More schools are closing their doors each year because they can’t meet enrollment numbers. At the same time, colleges and universities are spending over $85 billion on software technology tools…they need this technology working better for them in order to overcome the outreach and enrollment challenges they’re facing.
Today’s prospective students engage with content at a rate that most schools can’t keep up with. That’s why HubSpot built a CRM and marketing platform totally different than others on the market.
Most institutions still operate under two outdated realities:
- A linear prospective student journey
- A highly-siloed handoff between marketing teams and enrollment managers
But the reality is that your prospective student experience is anything but linear, right?[Read more…] about HubSpot for Higher Education