Content Marketing

January 30, 2023 By Carrie Gallagher

Announcing Lovable Marketing’s Content Program!

What many people are surprised to learn about my HubSpot consulting business is that my lead funnel is fueled 100% by organic search. I’ve never paid for PPC ads because my website content does the work for me: the gift that keeps on giving year after year. In fact I get so many great leads each year that I often end up with a waitlist and refer businesses to other consultants or HubSpot Partners.

So I’m a true believer in the value of inbound content marketing and have wanted to offer content services for a long time, but I’ve just never had the bandwidth to do it on my own in addition to HubSpot consulting projects. I could provide a little copywriting help here and there and give plenty of advice, but executing a successful content program is a much bigger deal, because content isn’t just about blogging and attracting organic traffic to your website.

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January 27, 2023 By Content Curator

TuneIn and HubSpot Launch the HubSpot Podcast Network

TuneIn, the world’s leading live-streaming audio service, and HubSpot, the customer relationship management (CRM) platform for scaling companies, announced the launch of HubSpot Podcast Network on TuneIn, a radio feed that continuously streams HubSpot’s extensive content library through the TuneIn platform.

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January 20, 2023 By Content Curator

How to Use User-Generated Content (UGC)

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage.

UGC leverages the voices and experiences of real people to promote your brand. Think customer reviews, social media posts, and photos or videos shared by loyal customers. It’s authentic, it’s relatable, and it works!

But what makes it so successful?

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January 17, 2023 By Content Curator

Ryan Reynolds On AI-powered Marketing

Artificial intelligence tool ChatGPT has been the center of debate online because there are still so many unknowns when it comes to using AI. Is it ethical? Will it eliminate jobs? How can marketers use it to their advantage? Ryan Reynolds is offering a potential answer to the latter in his latest ad for Mint Mobile.

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January 6, 2023 By Content Curator

What to Look for When Hiring Content Creators, According to HubSpot Experts

The creator economy is seeing a huge boom, and many marketers are looking for ways to use it in their campaigns. The most common way marketers leverage this new economy is by collaborating with creators to expand audience reach. But what should marketers look for when hiring creators?

In this article, the experts at HubSpot will explain what to look for when working with creators. The following information is perfect for marketers looking to collaborate with creators and creators trying to attract partnerships with brands.

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