Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

Content Marketing

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Why a Washington Post Editor Left to Work With Starbucks

From contentmarketinginstitute.com

Starbucks recently partnered with award-winning journalist Rajiv Chandrasekaran from The Washington Post to head up a new media venture. The collaboration between a seasoned journalist and a mega-brand points to an exciting new time for long-form storytelling. Can brands pull it off gracefully? Will consumers accept it?

Rajiv Chandrasekaran worked as a staff writer and editor for The Washington Post for more than two decades. He served as bureau chief in Baghdad in the early 2000s, then as a senior correspondent and associate editor for the paper.

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Author : Clare McDermott

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A Semiconductor CMO Bucks the Trend and Embraces Digital Marketing

From impresslabs.com

This week, the B2B Marketing Minute by Impress Labs looks at how the semiconductor industry is changing as digital makes deep impact. Traditionally, most of the top semiconductor companies are 5 to 10 years out of sync with best marketing practices. However, Sander Arts, Chief Marketing Officer at Atmel, has bucked that trend. In this episode, we ask him:

What do you consider your marketing philosophy to be? How has it changed over time?

What skills and viewpoints have you learned from other marketing positions you have held, and how have they have prepared you for your current role?

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Author : Impress Labs

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5 Key Words to Trigger Emotional Responses on Social Media

From convinceandconvert.com

Do you have a social media strategy?

Of course you do. Everyone does—or so they say.

But what everyone doesn’t know is that you can’t simply write awesome content and hope that it will draw people like flies to honey from social media.

Mark Schaefer says that writing content is the starting line, not the finish line! You have to learn how to ignite that content to bring about a better response when it’s time to share it on social media.

So throw out the idea that all you should be doing is saying “Check This Out” in your social media updates, throwing your link up, and hoping for the best.

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Author : Wade Harman

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How Oscar Meyer is Cooking Up Customer Connections

From convinceandconvert.com

Ask any company, and chances are they’ll tell you how much they love their customers. But are they willing to take that love to the next level and play matchmaker?

Targeting discerning bacon enthusiasts that will not settle, both in love and bacon, Oscar Mayer has introduced Sizzl, the first-ever dating app exclusively for bacon lovers. Sizzl aims to connect bacon lovers with thousands of like-minded singles who share a “selective taste in bacon that’s cured for 12 hours, and smoke-housed for another 12.”

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Author : Jessica Gioglio

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3 Tips for Keeping Consumers Loyal and Engaged in 2015

From blog.newscred.com

As we head into 2015, most key economic indicators are trending in a positive direction. That’s good news for the brands and retailers that will benefit from rising consumer spending as unemployment recedes and wages tick upwards.

Of course, getting people to spend that money on your company’s goods or services is increasingly difficult. Social media and mobile technology have made it vastly easier for businesses to reach larger swaths of consumers on an individual level. Therefore, as competition gets stiffer, the ability to engender brand loyalty and keep customers coming back may well be the #1 challenge many businesses will face in 2015.

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Author : blog.newscred.com