Content Marketing

From convinceandconvert.com

Do you have a social media strategy?

Of course you do. Everyone does—or so they say.

But what everyone doesn’t know is that you can’t simply write awesome content and hope that it will draw people like flies to honey from social media.

Mark Schaefer says that writing content is the starting line, not the finish line! You have to learn how to ignite that content to bring about a better response when it’s time to share it on social media.

So throw out the idea that all you should be doing is saying “Check This Out” in your social media updates, throwing your link up, and hoping for the best.

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Author : Wade Harman

From blog.newscred.com

As we head into 2015, most key economic indicators are trending in a positive direction. That’s good news for the brands and retailers that will benefit from rising consumer spending as unemployment recedes and wages tick upwards.

Of course, getting people to spend that money on your company’s goods or services is increasingly difficult. Social media and mobile technology have made it vastly easier for businesses to reach larger swaths of consumers on an individual level. Therefore, as competition gets stiffer, the ability to engender brand loyalty and keep customers coming back may well be the #1 challenge many businesses will face in 2015.

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Author : blog.newscred.com

From convinceandconvert.com

Social Pros on the Road

First, it should be noted that this episode of Social Pros is brought to you from the car, where I am driving Scott Stratten and myself from Content Marketing World back to Indiana. The audio quality is not the best, but the conversation is pretty great.

Scott Stratten has published four books, produces a weekly podcast (including video), and has speaking gigs lined up nearly weekly to talk about marketing (or un-marketing, as he refers to what’s really effective in the marketing world).

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Author : convinceandconvert.com

From ducttapemarketing.com

Outsourcing your marketing can be a scary idea to take in. What if you don’t have full control? What if the content produced isn’t written in your voice? What if something is posted to your social media account that doesn’t represent your brand?

These are all reasonable fears, however, if outsourcing is done correctly, these fears should be calmed. Below you will find 3 effective ways to outsource your marketing in a systematic way.

Define your strategy

Without strategy, how do you know who to target? What resources they read online?

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Author : Guest Post