Content Marketing

Author: blogs.oracle.com

Today I want to share with you 12 creative media formats that make your company’s story stand out from the blogging sphere. An easy-to-grasp guide introducing 12 great ideas for content that isn’t blog-shaped.

With so much content out there it can be hard to ensure that your brand’s message does not get lost in the noise of the Internet. Particularly if that message is being presented in the standard blog format – SEO optimised for sure, but is it engaging and different from any other content?

So to help your content stand out from the numerous dry standard formatted blogs out there why not take a different approach and frame your content as a quiz, or a comic strip? Perhaps move onto Twitter and host a Q&A; session? Or why not post your content into a shared space and generate discussion around it?

There are many ways in which you can differentiate your brand message and really engage with prospects – below we have pulled together 12 of the most awesome creative media formats, from charts, text messages all the way through to content vampires, to help you really make sure that your content is noticed. As fashion designer and style icon Vivienne Westwood once said “You will have a more interesting life if you wear impressive clothes” and the same applies for content marketing – you will have a more interesting brand if you create impressive content”.

 

Read More at blogs.oracle.com

Author: marketo.com

Content is king. If you’re a modern marketer, you know why—it is the fuel for your lead generation and nurturing programs, driving leads through your funnel to become customers.

But getting your content machine up and running is tough. Many marketers, in both large organizations and small, lack the budget, resources, and time to implement a content strategy that can truly drive leads through all stages of the funnel.

Luckily, by learning to leverage the resources you already have and doing more with less, even marketers with limited resources can start to create the content needed to fuel demand.

 

Read More at marketo.com

Author: problogger.net

This is a guest contribution from Julie Petersen.

With so much information on the web these days, the competition for high-quality content is strong – and it’s growing.

You can’t always introduce new topics to your target audience, since influential bloggers have already written tons of content on the issues you have in mind. There is a trick though: you don’t necessarily need an original idea to craft unique content. You can always develop your own piece by adding the right dose of creativity into any topic your audience is interested in.

For example, let’s say you’re running a lifestyle blog and you’ve exhausted all topics about getting inspired, finding a purpose in life, achieving goals, and all other themes that are usual for these types of blogs. You can take the good-old idea on giving goal planning tips, but you can add a different angle. Here are few examples:

How Blogging Can Help You Plan and Achieve Life Goals

Do You Really Need a Calendar for Planning?

Or, you can relate your niche with the concept of blogging, so you’ll give tips to other bloggers. In this case, the topic could be something like Unusual Methods for Planning Blog Posts. There are endless variations and spins you can think of.

 

Read More at problogger.net

Author: Clay Cazier

In SEO, our daily job is to spot opportunities and capture them. This is often achieved through technical improvements, page optimization and content development and distribution. The leading edge of our success is often judged by rankings achieved — specifically, rankings achieved for non-brand phrases.

In today’s post, I’d like to highlight a valuable element of SEO that many marketers seem to overlook: SEO activities around branded queries.

What we are talking about

The first simple task is to define the queries we’re interested in optimizing. Branded keywords are any that — you guessed it — contain the brand’s name. For example, if the brand is Brandlicious, Inc., branded queries would include someone typing in:

any proprietary product name or service offered by the brand

In contrast, non-brand queries are like:

The base supposition of this article is that brand phrases are not only worth pursuing, but worth pursuing first when tackling a new SEO job.

Why? Conventional wisdom tells us that if people are looking for our brand or products by name, it is highly likely that they are consumers who are deep in the sales funnel — more likely to buy than those searching for high-level, non-brand phrases. But is this true?

 

Read More at searchengineland.com

Author: About The Author

Lead Magnet- The goal is to turn website visitors into prospects with which you can establish a relation. You need something of value to entice visitors to provide you with their email address. Obviously you have something already in place. But with 40k uniques per month, think about testing and improving your signup rate. Consider using multiple lead magnets. Tripwire – The goal with a tripwire is to increase the number of customers. The tripwire is offered to those who have shown interest in your lead magnet. Use something irresistible and inexpensive, around $7 or less to turn prospects into buyers. You’re not trying to turn a profit, just creating a list of customers. Core Product – Now that you’ve established a relationship from the Lead Magnet and Tripwire, it’s time to offer your core product. Ideally it would be your own product. If you don’t have the resources, find an appropriate affiliate. Profit Maximizer – This is where the real money is made, typically from additional sales that require little effort on your part. Amazon does this with their “People that bought this product, also bought that product” or “Frequently Bought Together” offers. I know your not Amazon, so you’ll execute this strategy on a smaller scale. The Return Path – The goal of this is to increase the number of transactions per company. Your tactic is frequent and strategic communication with your buyers and prospects that cause them to buy repeatedly. Exit offers, content marketing, email marketing and ad retargeting are just a few of the tactics you can employ.

 

Read More at quora.com