Jennifer Goff was fresh out of college when she landed a dream job at a thriving art gallery in San Francisco.
Before long, she climbed the ranks to become the director of PR and media. She loved it, but after three years in the role, she began to feel restless.
“I had adapted to the continuous deadlines, and had established smooth, efficient routines—yet I was less absorbed by the work,” says the 27-year-old Goff. “I no longer had moments when I felt ‘in over my head.’ And, oddly, I missed that.”
After reflecting on her situation, Goff realized that she wanted to expand her writing and marketing skills beyond what her current gig offered. So she made the difficult decision to move on, accepting a content marketing job at an Austin-based startup.
“My team in San Francisco was extremely close-knit, so it was hard for me to say goodbye,” she admits. “But I looked ahead to the benefits that could come from exploring the unknown.”
In fact, Goff recalls a quote from Yahoo president and CEO Marissa Mayer that really resonated for her when she was contemplating the career move: “When you have different options, you should choose the thing that looks like it will be more difficult, because that usually turns out to be the right choice.”
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