Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization.

As content marketers, it’s our job to engage our audience, build brand awareness, and drive interest in our company’s products and services. But to truly maximize content value, you need to have a way to measure your content’s impact.

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. By understanding the needs, wants, and behaviors of your ideal customers, you can tailor your messaging and campaigns to better resonate with them.

But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail.

The good news is that if you’re willing to invest the effort, the result will yield a powerful tool in your content toolbox.

Even marketers at tech companies don’t have an edge when it comes to content management technology.

Slightly more than one in four (28%) say they have the right tech to manage content across the organization. But most haven’t acquired the right tech (29%) or have the tech but aren’t using its potential (32%). (And 11% aren’t sure about it all.)

That’s one of the findings in CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Sponsored by Foundry, an IDG, Inc. company, the survey encompasses responses from 278 tech marketers in our July 2022 content marketing questionnaire.