Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization.
As content marketers, it’s our job to engage our audience, build brand awareness, and drive interest in our company’s products and services. But to truly maximize content value, you need to have a way to measure your content’s impact.
The analytics are crucial for providing insight into the value of your production. With the right tool, you can track metrics like organic traffic, reader engagement, and content conversions to understand how your assets are performing.
This data can help you make data-driven decisions to optimize your content strategy. So, why is organic traffic so important? What does it mean when your audience spends more time on your articles engaging with the piece? How does this translate to business results?
Let’s dive in and explore how tools like Contently’s Content Value Tracker can help you optimize your content for maximum impact.
Content Value in Organic Traffic vs. Paid Traffic
Organic traffic and paid traffic are two primary ways to drive traffic to your website or blog. Organic traffic refers to traffic that comes from search engines or other sources without direct payment.
In contrast, paid traffic refers to traffic that comes from paid advertising, such as Google Ads or Facebook Ads. While both types of traffic have their place in a content marketing strategy, there are some key differences between them.
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By: Brooke Gocklin
Publication Date: 2023-04-20