Carrie Gallagher

Independent HubSpot Consultant & Solutions Partner

Carrie Gallagher - Home | Buffer Lost HALF Its Social Media Traffic This Year! But What Does It Mean?

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Buffer Lost HALF Its Social Media Traffic This Year! But What Does It Mean?

From socialmediatoday.com

Buffer, a company I’ve considered one of the leaders in social media with a massive presence (think top 1%, unicorn status) made a shocking announcement this week.

In a post on the their blog, Buffer author Kevan Lee plainly states, “We as a Buffer marketing team – working on a product that helps people succeed on social media – have yet to figure out how to get things working on Facebook (especially), Twitter, Pinterest, and more.”

Somehow, some way, Buffer has lost nearly half its social referral traffic over the last year.

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Author : Larry Kim

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About Carrie Gallagher

Carrie Gallagher is an independent HubSpot consultant and Solutions Partner providing strategic and hands-on HubSpot consulting for marketing and sales teams. Her work spans CRM architecture, automation, reporting, sales processes, integrations, onboarding, and long-term HubSpot optimization.