From salesforce.com

This article by Joe Pulizzi is part of our Blogtober event, which features blog posts written by industry influencers in support of Breast Cancer Awareness Month.

According to the 2015 B2B Content Marketing Benchmark research, the average B2B company utilizes 13 different content marketing tactics (i.e., blogs, in-person events, videos, etc.). That’s a lot.

Now, this is not necessarily a good or bad thing, but it is interesting. More than not, enterprises are sporadically distributing content over a number of platforms with a number of different content types.

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Author : salesforce.com

From smallbiztrends.com

Last year, I was super excited to review BuzzSumo, albeit a little hesitant to share my secret content discovery weapon. Given how much I use Facebook and how awesome BuzzSumo has been, I was really interested in taking the company’s newest tool, SumoRank, for a test drive.

SumoRank was designed to give marketers insight into what performs best on any Facebook page.

Taking BuzzSumo’s New SumoRank Facebook Page Evaluator for a Test Drive

The most obvious way to use it is to analyze your own Facebook Page’s performance by typing your own Facebook URL into the engine.

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Author : Larry Kim

From velocitypartners.co.uk

B2B marketing has never been so dynamic. If you’re not learning every day, you’re slipping behind. Fortunately, we like the steep part of the learning curve – and our clients seem to as well.

We’re capturing what we believe to be best practice B2B content marketing in this resource library to help marketers like you squeeze more from your annoyingly tight budgets. By all means, download, tweet with abandon and share wildly – but please do leave a comment or two behind. We’d love to hear what you think about all this.

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Author : velocitypartners.co.uk

From convinceandconvert.com

Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success.

Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Breaking down that data and developing a better marketing strategy is one of the keys to consistent growth.

While most analytics services offer plenty of data, they don’t exactly offer much guidance when it comes to figuring out what matters. Measuring metrics can actually become intimidatingly complex, especially for the inexperienced digital marketer.

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Author : Michael Peggs

From contentmarketinginstitute.com

Starbucks recently partnered with award-winning journalist Rajiv Chandrasekaran from The Washington Post to head up a new media venture. The collaboration between a seasoned journalist and a mega-brand points to an exciting new time for long-form storytelling. Can brands pull it off gracefully? Will consumers accept it?

Rajiv Chandrasekaran worked as a staff writer and editor for The Washington Post for more than two decades. He served as bureau chief in Baghdad in the early 2000s, then as a senior correspondent and associate editor for the paper.

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Author : Clare McDermott