From entrepreneur.com

Twitter is a great source of information. Every tweet is 140 characters or less, allowing you to quickly scan your feed and engage with the content that interests you. While this eliminates a lot of unnecessary noise, you still need to be following the right people if you want to be constantly flooded with great information.

In no particular order, here are 25 digital marketing and social media experts to follow on Twitter.

1. Guy Kawasaki: An industry veteran, Kawasaki’s Twitter feed is a source of inspiration that features a diverse range of topics.

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Author : Jonathan Long

From marketingprofs.com

We live in an era of abundant information: The Internet can deliver that random piece of trivia you can’t remember, the fastest route to your office, or a selection of viral cat videos—instantly… to the palm of your hand.

But there’s a downside to having a wealth of information at our fingertips, especially for marketers eager to have their message heard.

So many communications and messages are reaching everyone in your audience, that it requires more skill than ever to get your audience’s attention and make your message stand out.

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Author : Felice Miller Gabriel

From blog.newscred.com

2015 is another awesome year for content marketing. With 86% of B2C and 91% of B2B marketers using content marketing, we expect these numbers to grow and grow. As more of you marketers come into the content fold, we’ve got the 10 unbreakable rules for doing it right in 2015.

Ready to be awesome?

1. Listen to your audience.

Whether you’re doing it through social media analytics or blog comments-section reading or a good old-fashioned focus group, lean in until you can hear what the people want.

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Author : blog.newscred.com

From convinceandconvert.com

As the most pervasive and arguably most important form of mass communication in the world, blogging is continually at the top of the content marketing conversation. However, despite blogging’s popularity, there hasn’t been an independent study to uncover the power and lifetime value of a blog post—until now.

Study: The Lifetime Value of a Blog Post

IZEA commissioned a new study titled “Lifetime Value of a Blog Post” to uncover the full value of blog content, giving marketers actionable data to contrast against other mediums they invest in.

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Author : Ted Murphy

From blog.kissmetrics.com

When writing content, there are a lot of factors you have to keep in mind. You need:

A great headline that’ll get people to click (without it being clickbait).

Well-written content that must get to the point, move along, be an enjoyable read, etc.

Memorable content.

Content that achieves a goal promised early on. This article on book titles, for instance, implies that it will show you how to pick the perfect book title. So, by the end of the article, the reader should know how to do that, or at least have learned a lot.

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Author : blog.kissmetrics.com