From jeffbullas.com

Imagine yourself as an artist, social media as your canvas, and your quizzes your paintbrush.

Your job is to create an impactful work of art on that blank canvas known as social media.

Let’s face it, social media has become the most effective way of advertising digitally.

With Facebook at the forefront, businesses today allocate at least 28% of their spending towards social media advertising. It’s an investment, no doubt, but it’s an investment worth making.

This kind of investment will help boost the activity of your quizzes which in turn will generate traffic to your website.

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Author : JP Misenas

From offers.hubspot.com

The holiday season is, undoubtedly, an essential time of year for consumer-facing businesses. And ecommerce is no exception to this once-a-year opportunity.

Retail stores may be able to lure consumers in by hanging snowflakes in the front window and sending out glossy sale circulars, but this kind of cosmetic marketing won’t begin to cut it for competitors in the increasingly crowded ecommerce field.

This holiday season, savvy ecommerce firms will have find ways to put consumers’ actual needs and desires at the center of their marketing plan.

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Author : offers.hubspot.com

From moz.com

It’s a fact of life: we get better at what we do with time. Do you use that to your advantage when it comes to your site’s content? Whether you’re riding the wave of a successful post or improving what you’ve done before, republishing is something that should be on your mind and your to-do list. And what’s more, Google will actually reward you for doing it!

In this Whiteboard Friday, Rand explores the how and why of republishing, helping you set goals for yourself and your content.

Click on the whiteboard image above to open a high resolution version in a new tab!

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Author : moz.com

From toprankblog.com

How Content Marketing Impacts Your Bottom Line [Infographic] – Take a closer look and outlined how content marketing can increase awareness, build trust, and convert leads — all important in driving consumers to the bottom of the funnel and ultimately having a positive impact on your bottom line. HubSpot

Twitter Cuts 8% Of Its Workforce – In Jack Dorsey’s first major action as CEO, Twitter has laid off 8% of its employees. Twitter said it is cutting 336 staff members, mostly from the product and engineering teams, in order to focus on the company’s top product priorities and become more efficient.

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Author : toprankblog.com