Carrie Gallagher

Certified HubSpot Consultant | HubSpot Solutions Partner

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Build an Audience, Not a Product

From linkedin.com

In this series, professionals share how they embrace the entrepreneurial mindset. See the stories here, then write your own (use #BetheBoss in the post).

I left a six-figure executive publishing position in 2007 to start a business. Even though I had been thinking about leaving my job for a while, and I had a product in mind to sell, the product wasn’t going to be ready anytime soon.

So I had no job and no product to sell (and no income). It wasn’t a good position to be in with two small children (ages three and five at the time) and a mortgage to pay.

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Author : Joe Pulizzi

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8 Ways to Generate Leads With Your Blog

From socialmediaexaminer.com

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Is your blog generating leads for your business?

Are you looking for ideas?

Offering a suitable and relevant reward in return for people’s contact information is a great way to generate business leads.

In this article you’ll discover eight ways to generate leads with your blog.

Why Lead Generators?

A lead generator (or lead magnet) is something you offer to your blog visitors in the hope that they’ll exchange their contact information (email, address, zip code, etc.) in return for access to whatever it is you’re providing.

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Author : Marcus Ho

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5 Things to Pay Attention to When Considering Local SEO and Your Blog

From problogger.net

People are always talking about how SEO affects the quantity and quality of traffic your blog receives, but you’ll rarely hear local SEO discussed in terms of blogging. Most people feel like local SEO is reserved for physical businesses, but your blog could also benefit from some strategic tweaks and adjustments.

Understanding Local SEO

Local SEO is essentially a sub-segment of search engine optimization that focuses on enhancing local visibility within a specific geographical market. By following certain tips and including specific data and information, pages can rank higher in these markets.

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Author : Guest Blogger

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Snapchat just reserved the rights to store and use all selfies taken with the device

From telegraph.co.uk

Think that picture you’re about to send is temporary? Think again

The beauty of Snapchat is that the photos only last for a few seconds, unless your friend decides to screenshot them.

Even then, you get a notification, so can know exactly which photos of you are owned by someone else.

However, now, the app has changed its terms and conditions so it owns every single photo taken using the app.

Not only this, but if you use it, you’re consenting to the app doing whatever it likes with your photographs.

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Author : Helena Horton

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Why All SEOs Should Unblock JavaScript & CSS… And Why Google Cares

From moz.com

If you’re a webmaster, you probably received one of those infamous “Googlebot cannot access CSS and JS files on example.com” warning letters that Google sent out to seemingly every SEO and webmaster. This was a brand new alert from Google, although we have been hearing from the search engine about the need to ensure all resources are unblocked—including both JavaScript and CSS.

There was definite confusion around these letters, supported by some of the reporting in Google Search Console. Here’s what you need to know about Google’s desire to see these resources unblocked and how you can easily unblock them to take advantage of the associated ranking boosts.

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Author : Jennifer Slegg