Author: Joe Pulizzi

After listening to This Old Marketing Episode 116, Professor Marc Resnick from Bentley University responded with the following commentary:

“Which would energize me (or anyone) more as a creative business professional?

Creating content that has the primary purpose of driving the sales pipeline and a secondary purpose of improving the life of my user.

Creating content that has the primary purpose of improving the life of my user and a secondary purpose of driving the sales pipeline.

Clearly #2.

I find this to be a great value proposition for why organizations should use your content marketing approach.

 

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Author: Sam Richter

Content marketing has, to some degree, taken over search engine optimization as a way for companies to drive traffic to their websites. Write educational articles that provide real value – and that subtly mention the company’s products and services – and others will forward the information to their friends, all with hope that the holy grail of online marketing occurs and that the article goes viral.

Because posting content online is so easy, consumers also write and post articles about products and companies.

 

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Author: Eric Montoya

socialmediatoday.com – Brands are intent on growing their presence on social media. By posting regularly and engaging with customers online, they increase customer loyalty and humanize their brand. For most, social serve…

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Platform 5: This week’s most important social media changes (edition 45) – Kamber | Content Marketing, Video & Social Media Agency, Melbourne & Sydney, Australia

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Author: linkedin.com

Many companies have a content marketing strategy in place. The success of the program rides on several important aspects. However, the one constant is that the quality of the content must be high. However, high quality by itself does not guarantee success.

Every month I talk to a handful of businesses about their social media marketing strategy and of their content marketing. One of the biggest misses I see with almost all the companies that are ineffective on social media is they all lack advocacy from their employees.

 

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Author: ronsela.stfi.re

The remarkable rise of content marketing is a direct reflection of a digital, globalized economy. As borders fall, clients, products, and services can come from anywhere.

While this can be a boon for all types of business, it also means that competition is no longer local or even national.

Your product is competing against products from all over the planet. Combine this enormous shift with the exponential multiplication of advertisements that we are exposed to, and it just might be harder than ever to market a business and obtain new clients.

 

Read More at ronsela.stfi.re