Author: Loz James Is An Experienced Copywriter

Have you ever wanted to know which 3 link building strategies are most effective?

If you’ve turned your back on link building – whether out of fear, confusion or sheer frustration – you may have been a bit hasty.

The rapid proliferation of content marketing techniques has meant link building strategies have evolved.

Yet the net result is the same as it ever was: link building still works. It’s just the way we get those links that’s changed.

So to find out exactly what’s working right now, I asked some of the best SEO’s in the world a simple question:

I got thirty-three expert responses and their answers are fascinating.

Well let’s just say if you aren’t using ‘intelligent’ content led link building strategies to promote your online business, you’re definitely leaving money on the table.

With that said, let’s dive in to those answers and find out what our crack team of SEO’s recommend when it comes to proven link building techniques in 2014…

I don’t know the best way to get backlinks, other than writing awesome, kick-ass content and sharing it on social media like crazy.

 

Read More at wordtracker.com

Author: Kaleigh Moore

Content marketing has been around for a while now — it’s no longer a new idea. Most companies have a robust content marketing strategy that includes blogging, social media, and even advertising on social networks.

But according to MarketingProfs, there are as many as 2 million blog posts published every single day. There’s such a high volume of content being produced that the environment has become extremely competitive.

The question is: Now that everyone is on board and publishing content around the clock, what can you do to make your material stand out from the noise?

One area many content producers are missing the mark is in the research department. Rather than taking the time to share insights from within their own companies, they are using statistics and research from external sources.

Look at any popular blog post and you’ll notice that much of it pivots on hard numbers, statistics, and research that proves certain methods, tactics, and strategies are more effective than others. That information has to come from somewhere — so why not from your business?

 

Read More at entrepreneur.com

Author: app.mhb.io

 

Read More at app.mhb.io

Author: Outside Of Her Role At Toprank Online Marketing

“People spend time on other social networks, but they invest time on LinkedIn.”

For the first time in the history of media, users can engage with the world’s professionals in one place. The LinkedIn network provides access to a quality audience within a professional context.

Furthermore, professionals engage with purpose and content on LinkedIn including:

15x content than job postings in the feed

There is no doubt that many opportunities exist within the platform but many marketers are still trying to find a way to utilize LinkedIn to create and amplify great content. Below are 4 content marketing opportunities shared by LinkedIn’s Jason Miller and Alex Rynne that will help you build your LinkedIn Tactical Plan.

Company pages are your brand identity on LinkedIn and should represent the highest-level information about your company. Showcase pages allow you to connect with more specific audiences on the platform. Below are some of the common objectives that Showcase pages can help you achieve as well as some key metrics to track.

 

Read More at toprankblog.com

Author: hbr.org

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Despite taking the faux-curmudgeonly attitude of an anthropologist exploring the strange world of business dudes — is a sales funnel really that much of a novelty? — Lyons’s dissection of the startup world is warmly humorous far more often than it’s coldly cynical.

But there are parts of his book that should send shivers down the spine of anyone who uses the Internet — like his tale of writing blog copy that prioritizes lead generation above all else, to the point of explicitly eschewing smart content. Or his account of email marketers who automate the pestering process, sending message after message to anyone who was foolish enough to indicate some kind of interest in what they’re selling. Or his anecdote about corporate executives exhorting employees to use their own Twitter accounts to post tweets the company had authored for them, in the hope of driving traffic to a single web page.

 

Read More at hbr.org