The Lovable Marketing Blog by Carrie Gallagher

April 22, 2016 By Carrie Gallagher

How to Use Cialdini’s Principles of Persuasion to Improve Your Content Marketing Strategy

Author: app.mhb.io

4 Elements of Successful Content Marketing on LInkedIn

Author: Outside Of Her Role At Toprank Online Marketing

“People spend time on other social networks, but they invest time on LinkedIn.”

For the first time in the history of media, users can engage with the world’s professionals in one place. The LinkedIn network provides access to a quality audience within a professional context.

Furthermore, professionals engage with purpose and content on LinkedIn including:

15x content than job postings in the feed

There is no doubt that many opportunities exist within the platform but many marketers are still trying to find a way to utilize LinkedIn to create and amplify great content. Below are 4 content marketing opportunities shared by LinkedIn’s Jason Miller and Alex Rynne that will help you build your LinkedIn Tactical Plan.

Company pages are your brand identity on LinkedIn and should represent the highest-level information about your company. Showcase pages allow you to connect with more specific audiences on the platform. Below are some of the common objectives that Showcase pages can help you achieve as well as some key metrics to track.

The Social Cost of Bad Online Marketing

Author: hbr.org

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Despite taking the faux-curmudgeonly attitude of an anthropologist exploring the strange world of business dudes — is a sales funnel really that much of a novelty? — Lyons’s dissection of the startup world is warmly humorous far more often than it’s coldly cynical.

But there are parts of his book that should send shivers down the spine of anyone who uses the Internet — like his tale of writing blog copy that prioritizes lead generation above all else, to the point of explicitly eschewing smart content. Or his account of email marketers who automate the pestering process, sending message after message to anyone who was foolish enough to indicate some kind of interest in what they’re selling. Or his anecdote about corporate executives exhorting employees to use their own Twitter accounts to post tweets the company had authored for them, in the hope of driving traffic to a single web page.

Social Media and Digital Marketing – Wenta

Author: wenta.co.uk

Register your Attendance for this event. If you require more information, or would like to book via telephone please contact us.

Dates: 21st April 2016

Time: 9:30 – 16:30

Cost: £195 + VAT (including buffet lunch)

Being held in the beautiful, idyllic surroundings of Moor Park, Mansion House, amidst 300 acres of mature woodland and finest Hertfordshire parkland, Wenta are running this in-depth, social media training course which will give you a thorough understanding of how social networks and content marketing can be used to raise awareness and build effective relationships with your customers to benefit your business.

With complimentary refreshments and lunch provided throughout the day too, this is set to be much more than your average training course!

Content will include:

Social Networks – A session looking at the various social networking platforms available and a demonstration on how they work – focusing on Facebook, LinkedIn and Google Plus, identifying which channels will be most effective for your business.

How Important is Pinterest to Your Content Marketing Strategy?

Author: Laura Noll On Google Plus

When it comes to content marketing, Pinterest pulls rank as one of the more powerful tools for sharing what you’ve created. For brands, that means growing your Pinterest following and engaging in the community can provide exceptional value to your business.

In recent months, Pinterest has been touted for its power to influence organic growth. Plus, after adding sponsored pins, it’s considered a necessary part of your media mix. But, making the most of the medium isn’t as simple as adding a pin.

From a brand’s perspective, Pinterest is a great place to engage audiences. With an audience of more than 100 million users, 85% of which are female (according to DMR), Pinterest offers access to a unique niche of highly engaged users with very specific interests.

Pinterest pinners are typically doing one of three things: shopping, creating or researching. Most consumers on Pinterest are active, highly engaged users that are willing to tell their own followers what they’re interested in, what they engage with and what they recommend. In the past 6 months, 93% of pinners have shopped online (Sprout Social) making Pinterest the ultimate online shopping buddy.