Author: Kaleigh Moore
Content marketing has been around for a while now — it’s no longer a new idea. Most companies have a robust content marketing strategy that includes blogging, social media, and even advertising on social networks.
But according to MarketingProfs, there are as many as 2 million blog posts published every single day. There’s such a high volume of content being produced that the environment has become extremely competitive.
The question is: Now that everyone is on board and publishing content around the clock, what can you do to make your material stand out from the noise?
One area many content producers are missing the mark is in the research department. Rather than taking the time to share insights from within their own companies, they are using statistics and research from external sources.
Look at any popular blog post and you’ll notice that much of it pivots on hard numbers, statistics, and research that proves certain methods, tactics, and strategies are more effective than others. That information has to come from somewhere — so why not from your business?
Read More at entrepreneur.com