HubSpot Marketing Consultant | HubSpot Solutions Partner
This is a curation author, serving up the best articles we find on the topics of content creation, digital marketing, the creator economy, and of course all things HubSpot! See the link in the menu to schedule a consultation.
The creator economy is built around influencers and their audiences.
As audiences put a significant amount of trust in their favorite influencers, it makes sense that marketers would want to pay more attention to influencer marketing than before.
This post will go over the data-backed benefits of using influencer marketing, along with insight from a HubSpot social media expert.
[Read more…] about Benefits of Influencer Marketing [Data + Expert Insight]Nearly 60 million Americans—as much as 40% to 50% of the workforce in some cities—are members of the Creative Class, meaning they are directly employed to work with their intelligence and creativity, in fields spanning the arts and culture, science and innovation, and the knowledge-based professions. This is up from just 10% to 15% of the U.S. workforce in 1980.
The more recent rise of online creators and the Creator Economy is the digital manifestation of the rise of creativity as a key element in our economy, society, and everyday lives. Although creators are often thought of as merely digital influencers, they’re better understood as anyone who makes and publishes unique content online, whether that’s videos, films, art, music, designs, text, games, or any other media that audiences can access and respond to. Therefore, the Creator Economy is the economic, social, and professional ecosystem that creators work in, including such digital platforms as Facebook, YouTube, Instagram, TikTok, Twitter, LinkedIn, Substack, and Patreon; the digital tools and apps that they use; the startup companies that are constantly advancing their technologies; and the people and companies that support creators’ work and help them monetize it, from videographers and makeup artists to business managers, accountants, and branding consultants.
[Read more…] about The Creator Economy is the Future of the EconomyCustomer journey analytics, which promises to enable users to grow and retain revenue more effectively, highlights HubSpot’s October releases.
The ability to customize lifecycle stages and goals for business-specific success metrics was also introduced last month, along with improvements for importing complete sales activity to HubSpot, tracking campaign spend and exporting campaign data.
In addition, several HubSpot Payment improvements were rolled out and data governance was improved for better security, compliance and trustworthy reporting.
[Read more…] about HubSpot’s October releases: A manager’s guideClickUp, the productivity platform that brings work together in one place, and HubSpot, the customer relationship management (CRM) platform for scaling companies, today announced the launch of a highly-requested partnership to help customers create more efficient workflows and better collaborate across teams. By bringing together the powerful capabilities of ClickUp and HubSpot, stakeholders throughout the customer lifecycle benefit from increased productivity and are better equipped with the knowledge they need to foster and grow customer relationships.
[Read more…] about ClickUp and HubSpot Announce Strategic Partnership Empowering Businesses to Increase Productivity and Retain CustomersOwler, a Meltwater offering and business information and insights platform driven by a community of 5 million strong, has launched new integrations and features to Owler Max – the ultimate sales companion.
Owler Max helps sales teams monitor key accounts, personalize their outreach, and discover new prospects faster. Today, Owler expands its integrations beyond Slack and Salesforce to include Hubspot and Microsoft Teams and releases two powerful new data insights: employee headcount change and revenue change. As Owler celebrated its 11th anniversary last month, the company continues to raise the bar for innovation in the sales intelligence space.
[Read more…] about Owler Unveils Integrations with Hubspot and Microsoft Teams and Employee Count and Revenue Change Data Insights