Carrie Gallagher, HubSpot Consultant - Blog Archive

From inbound.org

What’s in a name? Wouldn’t that startup we call [x] be as sweetly successful by any other name?

Probably — but maybe not. And, why risk it?

I know, I know, you’re an entrepreneur and so you’re intrinsically impatient. Besides, you have future customers to talk to, product to build, and a thousand other things on your plate. Who has time to spend trying to come up a great name? Do company names really matter?

Although a great name will not save a terrible startup — and a terrible name probably won’t keep a great startup from succeeding, on the margin, names matter.

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Author : inbound.org

From blog.hubspot.com

It’s no question social media is an important part of most college students’ lives. But of all the social networking sites out there, Instagram is the one college students use the most, according to a 2015 Pew Research Center survey.

In fact, 53% of adults ages 18–29 years old say they use Instagram every single day.

That’s why many brands whose target audience includes young adults have taken to Instagram. After all, when it comes to choosing which social platforms to spend time and resources on, it’s a best practice to go where your target audience goes.

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Author : Lindsay Kolowich

From entrepreneur.com

Seven years ago, in the midst of an economic recession, Boston’s Yale Appliance + Lighting was losing money. “I’d read somewhere that people will buy some things anyway during a recession — and one of those things was refrigerators,” recalls CEO Steve Sheinkopf. “So we pumped more money into radio and newspaper advertising, thinking it would help. It didn’t — it hurt.”

Sheinkopf, who had taken over the store founded by his grandfather, refocused with what was (at the time) a radical approach. He doubled down on a digital marketing strategy that included social media, blogging, reputation management and email components.

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Author : Ann Handley

From toprankblog.com

Social media has evolved significantly in the past six years. At the beginning, businesses focused solely on just having a presence on social media. Then, brands beginning honing in on social listening and figuring out the “science” of a good social media campaign.

Marketers then realized that social media was a great tool not only to engage their audience, but a prime opportunity to amplify their content and draw even more people in to consume, engage with and share that content. Recent studies have found that social networking accounts for 30% of all time spent online.

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Author : toprankblog.com

From hubspot.com

Since our founding nearly a decade ago, HubSpot has considered its employees the key to the company’s success. From the little things like an ever-stocked candy pantry and a nap room to industry-changing ideas like transparent leadership and an unlimited vacation policy, HubSpot has consistently invested in a positive employee experience.

For this reason, HubSpot is proud to announce that it was named a 2015 Best Small & Medium Workplace by Fortune Magazine and Great Place to Work®. Based on employee satisfaction surveys, the award and #10 ranking affirms HubSpot’s belief that a company’s success begins with each individual employee.

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Author : Gigi Yassine