What’s in a name? Wouldn’t that startup we call [x] be as sweetly successful by any other name?
Probably — but maybe not. And, why risk it?
I know, I know, you’re an entrepreneur and so you’re intrinsically impatient. Besides, you have future customers to talk to, product to build, and a thousand other things on your plate. Who has time to spend trying to come up a great name? Do company names really matter?
Although a great name will not save a terrible startup — and a terrible name probably won’t keep a great startup from succeeding, on the margin, names matter.
Author : inbound.org