Carrie Gallagher

Independent HubSpot Consultant & Solutions Partner

Carrie Gallagher - Home | How To Name A Startup: The S.M.A.R.T. Checklist

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How To Name A Startup: The S.M.A.R.T. Checklist

From inbound.org

What’s in a name? Wouldn’t that startup we call [x] be as sweetly successful by any other name?

Probably — but maybe not. And, why risk it?

I know, I know, you’re an entrepreneur and so you’re intrinsically impatient. Besides, you have future customers to talk to, product to build, and a thousand other things on your plate. Who has time to spend trying to come up a great name? Do company names really matter?

Although a great name will not save a terrible startup — and a terrible name probably won’t keep a great startup from succeeding, on the margin, names matter.

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Author : inbound.org

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About Carrie Gallagher

Carrie Gallagher is an independent HubSpot consultant and Solutions Partner providing strategic and hands-on HubSpot consulting for marketing and sales teams. Her work spans CRM architecture, automation, reporting, sales processes, integrations, onboarding, and long-term HubSpot optimization.