It’s no question social media is an important part of most college students’ lives. But of all the social networking sites out there, Instagram is the one college students use the most, according to a 2015 Pew Research Center survey.
In fact, 53% of adults ages 18–29 years old say they use Instagram every single day.
That’s why many brands whose target audience includes young adults have taken to Instagram. After all, when it comes to choosing which social platforms to spend time and resources on, it’s a best practice to go where your target audience goes.
Author : Lindsay Kolowich