Carrie Gallagher, HubSpot Consultant - Blog Archive

From jeffbullas.com

With the world having more than two billion smartphone subscribers, it is no wonder that mobile video ads are also rapidly growing. According to data from eMarketer, mobile video ad spending in the United States jumped from $720 million in 2013 to $1.5 billion in 2014 – doubling in value in just a year.

But the growth does not stop there: By 2018, mobile video ad spending is set to quadruple to a whopping $6 billion.

Mobile video is booming because it works. In fact, Millennial Media found that mobile video ads were five times more engaging than traditional standard banners.

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Author : Shani Rosenfelder

From moz.com

Last month Google made a big announcement, potentially signaling a game changer for search. Google is quietly rolling out app-only content indexing, even if that content isn’t actually hosted on the indexed app.

So, what does that actually mean?

The game-changing implication is that when you search Google from your phone or tablet, app-only content will “stream” directly to your mobile device — even if you don’t have the app installed.

Thus, if I search for the key phrase “hotel tonight in Chicago,” I’ll see results from mobile apps that aren’t installed on my device, sending me directly to app-only content “streamed” from a virtual app hosted on the Google cloud.

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Author : Roy Hinkis

From blog.hubspot.com

This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.

As the saying goes, people don’t leave their jobs, they leave their bosses. So if you’ve been blessed with a teamful of rockstars, you should probably make sure your management style isn’t making direct reports anxiously eye the door.

Pepperdine University put the following infographic together as a primer on how to be a good manager. Some of my favorite snippets of wisdom:

“Keep your sights on what’s right — not what you want right now.” (Tweet This)

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Author : Emma Snider

From open.buffer.com

I have some great news: Buffer has acquired Respondly, a social media customer service and brand monitoring tool!

We’re excited to bring this product into the Buffer family and move into a whole new market that many of you have been encouraging us to explore for years.

I wanted to take a little time to share the full details about how we came to acquire this product and our overall vision for how we’ll grow our social media offerings to help you to deliver great experiences and results on social media.

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Author : Joel Gascoigne

From mashable.com

In 2015, we reached peak content marketing. Even Gartner has content marketing entering the “trough of disillusionment.” That means we’re going to be suffering from the hangover as things get real. Marketers’ tenacity to stick with the game plan will be tested and we’ll see some “me too” content marketing efforts stutter and stop.

But the marketers who stay the course and focus on their strategy (and measurement) will emerge as long-term winners, both for themselves and the brands they represent. Budgets will continue to grow, but will require more justification than ever.

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Author : Shafqat Islam